BM461 Global Business Environment CW1 Assignment Brief | BNU

Assignment Task 

The purpose:

This short business report, written in a memo format, is intended to test your ability to collect and analyse reputable business information, critically assess the impact of government and global macro events upon the activities of a business and demonstrate awareness of changes in the business environment and the impact these have upon a business. It will test your ability to apply models, conduct primary and secondary research, analyse data and present an informed opinion in a business format. 

The Context: 

For this assessment, you are working as an independent consultant engaged to identify the business potential of a local business sector and produce a short memo for a couple that is looking to start their own business in the same sector. 

The Task: 

Your task is to critically examine the high-street fashion retail sector within the confines of a town centre in your local area and produce a short 500-word memo outlining the following:

• The competitive nature of the sector.
• Assess how government actions have and continue to impact the sector.
• Identify how businesses in this sector have been responding to these actions.

Key independent learning activities, employability skills and stretch activities: 

• Comprehend what a business sector is, and which business models are appropriate to analyse the competitiveness of one.
• Apply competitive analysis models to a local business sector.
• Identify key information needs using a core textbook to develop commercial acumen.
• Search using commercial databases research reports and other reputable sources to build an evidence-based argument on government actions impacting the sector.
• Conduct primary research using field observation, questionnaires and/or interviews,
• Produce a short business memo.
• Find and understand the purpose of business a memo and how it differs from reports and briefings. 

Learning Outcomes

• Obtain and interpret information relevant to an analysis of a firm's business environment.
• Assess the impact of government on the structure and operation of a business organisation.
• Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity