BM461 Global Business Environment CW1 Assignment Brief | BNU

Published: 18 Mar, 2025
Category Assignment Subject Economics
University Buckinghamshire New University Module Title BM461 Global Business Environment

Assignment Task 

The purpose:

This short business report, written in a memo format, is intended to test your ability to collect and analyse reputable business information, critically assess the impact of government and global macro events upon the activities of a business and demonstrate awareness of changes in the business environment and the impact these have upon a business. It will test your ability to apply models, conduct primary and secondary research, analyse data and present an informed opinion in a business format. 

The Context: 

For this assessment, you are working as an independent consultant engaged to identify the business potential of a local business sector and produce a short memo for a couple that is looking to start their own business in the same sector. 

The Task: 

Your task is to critically examine the high-street fashion retail sector within the confines of a town centre in your local area and produce a short 500-word memo outlining the following:

  • The competitive nature of the sector.
  • Assess how government actions have and continue to impact the sector.
  • Identify how businesses in this sector have been responding to these actions.

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Key independent learning activities, employability skills and stretch activities: 

  • Comprehend what a business sector is, and which business models are appropriate to analyse the competitiveness of one.
  • Apply competitive analysis models to a local business sector.
  • Identify key information needs using a core textbook to develop commercial acumen.
  • Search using commercial databases research reports and other reputable sources to build an evidence-based argument on government actions impacting the sector.
  • Conduct primary research using field observation, questionnaires and/or interviews,
  • Produce a short business memo.
  • Find and understand the purpose of business a memo and how it differs from reports and briefings. 

Learning Outcomes

  • Obtain and interpret information relevant to an analysis of a firm's business environment.
  • Assess the impact of government on the structure and operation of a business organisation.
  • Demonstrate an understanding of the impact of changes in the business environment on business organisation and activity

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