TLH 219 Meetings, Incentives, Conferences & Exhibitions Assessment Brief

Assessment: PROJECT REPORT 

Individual project report 

Assessing learning outcomes 1-4, contributing 100% of module marks. 

Background: 

You are a freelance professional conference organiser. You have been asked to organise a conference for the World Association of Travel Agencies.

Your client puts a strong emphasis on its corporate social responsibility and wants the conference to be as 'contemporary/green' as possible. The three-day conference will be held in August 2025, and it is intended to attract approximately 250 people. It is aimed at an international audience, comprising government representatives, personnel, and key stakeholders, as well as leading figures from academic and commercial research establishments.

They are open to suggestions from you, but have confirmed the following: 

• The guests will be from all around the world and the gender split is roughly 50:50.
• The conference can be held at any destination in the world.
• There will be 250 delegates.
• The budget is £250 per delegate (Flights & Accommodation are NOT included). The first day must include of either a networking event or a teambuilding activity.
• The second day should include an optional leisure activity to run alongside the conference.
• The final day must end with a formal dinner in the evening with entertainment. 

Learning Outcomes

Knowledge

• Knowledge of the experiential nature of the MICE sector
• Knowledge of the changing nature of the business consumer and marketplace 

Skills 

• The ability to situate MICE within the contemporary commercial context
• The ability to critically discuss the role of MICE within the wider tourism, events and hospitality industry