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| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of Lancashire | Module Title | BM1001 Creativity, Enterprise and Scholarship |
| Academic Year | 2025/26 |
|---|
| Course: School of Business Year 1 Undergraduate courses | Module Code: BM1001 |
| Module Title: Creativity, Enterprise and Scholarship |
Type of assessment: Practical assessment |
| Title of the Brief: Student experience blog/vlog |
This assessment is worth 100% of the overall module mark. A pass score for this individual assessment is 40%.
This document consists of a detailed assignment brief, guidance on what you need to prepare, and information on how class sessions support your ability to complete successfully. You’ll also find information on this page to guide you on how, where, and when to submit. If you need additional support, please make a note of the services detailed in this document.
The deadline for this assessment is Monday 01/12/2025 at 13:00/1PM. You should aim to submit your assessment in advance of the deadline.
The link for submitting your work via the Turnitin on Blackboard will be visible to you from Week 9 (week commencing 24/11/2025).
Feedback and grades will be released on Monday 22/12/2025 at 13:00/1:00PM.
Note: If you have any valid mitigating circumstances that mean you cannot meet an assessment submission deadline and you wish to request an extension, you will need to apply online, via MyUCLan with your evidence prior to the deadline. Further information on Mitigating Circumstances via this link.
We wish you success in completing your assessment. Please read the rest of this guidance carefully and ask any questions you have during the in-class workshops.
All links are available through the online Student Hub
Your student experience blog/vlog will assess all three of the module’s learning outcomes.
Based on your experience as a School of Business student, produce a blog (600-800 words) or vlog (4-8 minutes) for prospective students which shares your story about your transition to University. This should focus on your personal development of academic skills as well as general advice to enable future students to make a confident start to their studies at the University of Lancashire.
What should the student experience blog/vlog contain?
Your blog/vlog should contain four sections.
Which teaching materials can help me?
What format should the practical assessment (blog/vlog) be submitted in?
The blog needs to be submitted in a Word document following blog writing conventions.
The vlog needs to be submitted in as MP4, MP3 or wav file via the Medial Integration Tool which is use for uploading media files. It should follow vlog presentation conventions.
| Marking criteria | Fail/Non-submission | Mid - Marginal Fail | Pass | Merit | Distinction | Exceptional Distinction | |
| 0-25 | 30-35 | 42-58 | 62-68 | 74-80 | 87-100 | ||
| Descriptors include:Absent/none, lacking, formless, detrimental | Descriptors include:30 = Erroneous/ wrong, inappropriate, unstructured35 = Incomplete, inadequate, superficial, irrelevant | Descriptors include:42-48 = Sufficient, adequate, descriptive, limited52-58 = Satisfactory, accurate, careful, coherent | Descriptors include:Fluent, thorough, analytical, precise, rigorous, confident, consistent, thoughtful | Descriptors include:Persuasive, sophisticated, original, ambitious, meticulous, convincing, unexpected | Descriptors include:Exceptional, creative, insightful, illuminating, inspiring, exciting, authoritative | ||
| Personalisation of blog/vlog (30%) | Personalisation is absent. The learner bio and skills audit are missing, or it is unclear how the blog/vlog relates to the individual’s student experience. | Overly general or superficial personalisation of blog/vlog. Learner bio included but inadequate links to personalisation of skills audit. | Sufficient personalisation of blog/vlog. Adequate description of learner bio with some links to the skills audit. However, personalised priorities for learning have not been identified or are limited. | Confident personalisation of blog/vlog. Thoughtful discussion of learner bio with attempts to prioritise their learning using the skills audit. Efforts made to progress in a chosen skill may have been attempted, but do not enhance overall personalisation. | Convincing personalisation of blog/vlog. Persuasive justification of learning priorities based on sophisticated learner bio and skills audit. One chosen skill highlighted, but, efforts made to discuss progress may need further development. | Exceptional personalisation of blog/vlog. Insightful justification of learning priorities based on insightful learner bio and skills audit. Authoritative examples of effort to progress in chosen skill highlighted. | |
| Storytelling/ conversational style to engage intended audience (30%) | No attempt made to engage intended audience or storytelling/conversational style to maintain audience interest in the content is lacking. | Superficial attempt made to engage intended audience. Inadequate storytelling/conversational style would result in a lack of interest in the content presented. | Satisfactory attempt to maintain intended audience’s engagement. Adequate storytelling/ conversational style would generate sufficient interest in the content presented. | Attempt to maintain intended audience’s engagement throughout. Thoughtful storytelling/ conversational style would generate consistent interest in the content presented. | Ambitious attempt to maintain intended audience’s interest. Storytelling/conversational style would generate genuine interest in the content presented. | Exceptional attempt to maintain intended audience’s interest. Storytelling/conversational style generates excitement in the content which may inspire a response from the audience. | |
| Design and technical conventions (30%):· Images/ animations/ graphics· Video/sound/light quality· Layout/headline/ sub-headings | Technical conventions are absent or detrimental to the format of the blog/vlog design. | Inadequate use of technical conventions results in an inappropriate blog/vlog design. | Sufficient/Satisfactory use of technical conventions results in an adequate recognition of blog/vlog design. | Confident use of technical conventions results in a consistent blog/vlog design. | Meticulous use of technical conventions results in original blog/vlog design. | Inspiring use of technical conventions results in exceptional design. | |
| Tailoring of ‘golden piece of advice’ to intended audience (10%) | Advice is absent. | Advice is irrelevant to intended audience. | Advice appears somewhat generic for intended audience. | Advice is suitable for intended audience. | Targeted advice specific to intended Uni of Lancashire/School of Business students. |
Exceptionally well targeted advice specific to intended Uni of Lancashire /School of Business students. |
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