BEMM463 Marketing Analytics Assignment 1 Brief : Case Study Report - UOE

Assignment 1 :

Case Study Report Through the duration of the course, I will publish a Case Study on the module ELE page. The Case Study will include the following elements:

• Background information about the case and the company
• Problem statement
• Data
• Case Study Questions You are asked to analyse the data and write a Case Study Report that provides clear and concise answers to the case study questions. The case study questions will be provided together with the case study. The structure of your Case Study Report should follow the case study questions (i.e., you should provide a clear answer to all questions): 
• Questions 1
• Answer to Question 1 
• Question 2
• Answer to Question 2
• Question 3
• Answer to Question 3 Etc.