BEMM463 Marketing Analytics Assignment 1 Brief : Case Study Report - UOE

This assessment aims to provide students with the opportunity to design, develop, and critically evaluate an advanced AI-based application that contributes to positive social impact.

The aim is to provide you with a broad knowledge and understanding of the principles and practices of conducting research. The module focuses on the use of a range of different research methods in order to successfully undertake a dissertation or any research project.

The BC Group owns four hotels in the poshest parts of Yorkshire (Harrogate, Ilkley, Scarborough and York), catering for relatively wealthy visitors based on 4-star-plus hotel ratings.

This assignment is a business analytics project requiring you to work with real-world datasets of your choice to develop Alteryx models to yield valuable insights and recommendations.

Examine a given situation with a view to identifying an appropriate research question and associated research objectives.

BAE_6_NTI: Understand and be able to analyse the tech start up space, including various tech sectors, as well as the international corporate innovation space.

BMGT2210 Task 1: Using a case study approach, select two of the following HR functions. You may wish to consider the role of this professional function in relation to a single company or in terms of more than one organisation.

Unit 20: Organizational culture  is defined  as  a  system of  shared  meaning held  by members that distinguishes   the   organization   from  other  organizations  (Robin   and   Judge,   2018).

BTEC Unit 20: LO1: Reflect on own personality and perceptions to understand how individual difference informs and influences management approaches. LO2: Apply content and process theories of motivation to create and maintain an effective workforce.

GBM5MSM Task 1: Group Presentation 50% Marks Create a PowerPoint presentation in groups (equivalent to 500 words) to pitch your campaign, covering the targeted market, objectives, target audience, projected success, promotional mix, and potential positive impact (LO1,LO2, LO3, LO4).