BE733-6-AU-CO Strategic Human Resource Management Assessment 1 Case Study and Management Recommendations

BE733-6-AU-CO Assessment 1

Coursework 1 Case Study and Management Recommendations, 1000 words (40% weighting)

Instructions to students 

Read the case study ‘Netflix at a crossroads: the strategic challenges of strategic management talent in a changing world’ which is available in the assessment section on Moodle and then address the following areas. 

1) Evaluating the Effectiveness of the HR Strategy and Potential Challenges (indicative wordcount 200 words)

In this section you should:

• Evaluate the current effectiveness of Netflix’s Human Resource Management (HRM) strategy and practices as presented in the case.
• Identify any potential problems, weaknesses, or risks associated with Netflix’s current HR approach, and explain why these issues may need to be addressed.
• Consider the strategic significance of these issues i.e., what might be the implications for Netflix’s future performance, competitiveness, and sustainability if these challenges are not managed effectively?
• This section should act as the introduction to your work, and as such you do not need a separate introduction.

2) Diagnosis and analysis (indicative wordcount 600 words)

In this section you should:

• Draw on relevant theory and literature from the module to diagnose and the causes of the HRM problems in the case and critically analyse the implications for Netflix’s future performance, competitiveness, and sustainability.
• Select applicable and relevant case study evidence from Netflix case to support your analysis. Be selective with the case material you apply in your assignment (do not simply reproduce large sections of the case). 
• Apply module readings from week 1–6 to analyse the issues in the case and conduct additional independent research in the academic databases or from authoritative and credible sources.

3) Recommendations and conclusions (indicative wordcount 200 words)

In this section you should:

• Make 2–3 management recommendations that would help the organisation to address the strategic HRM issues identified.
• The recommendations should flow logically from your analysis of the issues in the case.
• Assess the viability of your recommendations and potential enablers and barriers to implementation.
• Your recommendations should include reference to relevant literature and theory.
• Avoid using a bullet list in this section and provide a detailed explanation of the recommendations you have identified.

Presenting your work

You should structure your work based on the three areas above. You do not need to provide a separate introduction and conclusion to your work. In analysing the case you must apply relevant theory and literature provided to you on the module and conduct independent research where necessary.

A minimum of 8 academic references should be applied to the case analysis and recommendations. Harvard referencing as outlined in Cite Them Right should be used. Cite Them Right is available to you as an electronic resource on the BE733 Talis reading list. The reference list is not included in the word count. Please note the 10% wordcount rule applies in this assessment. You should base your work on authoritative sources only from the module reading list, module resources and independent research in the academic journals. 

How you will be assessed

You will be assessed in the following areas:

1. Structure logical development of arguments, cohesion and transition between paragraphs, theme development and signposting.
2. Knowledge - depth of knowledge and critical understanding of core HRM concepts, theory, debates, and issues. Identification and application of relevant knowledge from the case study.
3. Analysis – depth of analysis and critical or novel evaluations of the issues that lead to viable organisational recommendations.
4. Academic standards and task response – meets the task requirements, writing quality, and referencing in accordance with Harvard standards.

Student Success 

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Coursework Submission Requirements

Coursework 1 should be word-processed, 1.5 spaced, and written in an appropriate academic style. You should ensure that you have fully acknowledged the work of others in the body of the text by using in-text citations where appropriate.

The assignment should include a full list of references for all articles, books and other sources (e.g. Internet sites) that have been cited in the assignment. Coursework will be processed with plagiarism detection software. Assignments should be submitted electronically to FASER by 10.00am on the deadline stated on Faser.