BBPS4103 Strategic Management Assignment 2 Essay | OUM

Published: 02 Jun, 2025
Category Assignment Subject Management
University Open University Malaysia (OUM) Module Title BBPS4103 Strategic Management
Assignment no.: 2 Count words: 4500-6000
Submission deadline: 3 August 2025 Assignment title: Essay

BBPS4103 QUESTION/TASK 2 (60%):

OBJECTIVE:

The objective of this assignment is to enhance individual learners' skills, knowledge, and understanding of diversification strategies for business organisations.

REQUIREMENT:

Select any ONE diversified company or ONE company that has recently implemented a diversification strategy, operating either in Malaysia or globally. Apply your understanding of the Five Forces Model (Porter, 1980 )in strategic management, conduct an analysis and discuss the chosen company's move into a new industry. Your analysis must also, discuss in detail the risks and benefits that your chosen company has faced in pursuing the diversification strategy. Based on your findings, evaluate the reasons why the company of your choice has pursued such a strategy.

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SOALAN/TUGASAN 2 (60%):

TUJUAN

Objektif tugasan ini adalah untuk meningkatkan kemahiran, pengetahuan dan kognitif pelajar tentang strategi-strategi pempelbagian untuk organisasi-organisasi perniagaan.

KEPERLUAN

Pilih mana-mana SATU syarikat terpelbagai atau SATU syarikat yang baru-baru ini melakukan strategi pempelbagaian yang beroperasi sama ada di Malaysia atau di peringkat global. Aplikasikan pemahaman anda tentang Model Lima Kuasa (Porter, 1980) dalam pengurusan strategik dengan menjalankan satu analisis dan bincangkan tentang langkah syarikat pilihan keindustri baru tersebut. Analisis anda juga perlu; membincangkan secara terperinci tentang risiko-risko dan faedah-faedah yang telah dihadapi oleh syarikat pilihan dalam melaksanakan strategi pempelbagaian tersebut. Daripada penemuan anda, buat satu penilaian sebab-sebab mengapa syarikat pilihan menlaksanakan strategi sedemikian.

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