BAE_6_NTI New Technology Innovation Assignment Brief 2025

BAE_6_NTI Assignment Task(s)

This Assignment was developed to assess the following Learning Outcomes:

• Understand and be able to analyse the tech start up space, including various tech sectors, as well as the international corporate innovation space.
• Review and appreciate the role of various innovation methodologies in the start up creation process as well as in enterprise innovation.
• Understand the venture cycle of a typical venture, including angel and VC backing as well as more recent methods for venture finance like crypto and digital asset based funding.
• Explain how and why Lean, Agile, Design Thinking, Customer Development, Open Innovation, and other approaches can be used to create viable innovation in start-ups and enterprise.
• Analyse when, why, and how large enterprise would learn from tech start-ups or would otherwise acquire or engage with tech start-ups to develop innovation internally.

The brief for this assessment is as follows

The purpose of this coursework is to provide a thorough analysis of a specific tech start-up, focusing on its lifecycle from inception to scaling. The report will explore the start-up's business model, growth strategies, customer development process, and potential exit mechanisms. The selected start-up will serve as a case study to illustrate key concepts such as start-up philosophies (MTP vs. Lean), venture systems, and scaling strategies.

Instructions:

Select a well-known tech start-up (not older than 15 years e.g., Monzo, Revolut, Deliveroo, or a local start-up in your region) to analyse throughout the report. You will explore its journey, drawing on the topics outlined below.

• Introduction (10%)
• Tech Start-Ups: What They Are and What They Do (15%)
• Scanning the Start-Up Landscape: Sectors, Verticals, and Opportunities (15%)
• Start-Up Philosophies: MTP vs. Lean (15%)
• Building a Start-Up: Business Models and Venture Systems (20%)
• Growing a Start-Up: VC, Exits, and Mergers & Acquisitions (15%)
• Conclusion (10%)

Additional Requirements:

• Word Count: The report should be approximately 4,500 words.
• Research and Citations: Use at least 20 reputable sources, including academic journals, industry reports, and case studies. Ensure all sources are correctly cited using a consistent Harvard referencing style.
• Presentation: The report should be professionally structured with appropriate headings and subheadings, a cover page, table of contents, and page numbers.
• Visuals: Use charts, diagrams, or tables where necessary to support your analysis (e.g., funding rounds, business models, customer acquisition data).

Assessment Criteria of BAE_6_NTI:

1. Depth of Analysis: Demonstrate a thorough understanding of the chosen start-up, its business model, and growth strategies.
2. Critical Thinking: Ability to critically assess the start-up's philosophy, business approach, and market strategies.
3. Clarity and Structure: Well-organised report with clear headings, coherent argument flow, and effective use of visuals.
4. Research and Evidence: Use of high-quality academic and industry sources, with proper citation.
5. Professionalism: Adherence to formatting, spelling, grammar, and overall presentation requirements.