BABM1002 Introduction to Marketing Individual Reflective Report Assignment 3, UK

Assessment Information - What you need to do

This is an individual assignment for which you are required to prepare a reflective report.

You are required to research and write an individual 1000 reflective report based on what you have learned from this Block. You are actively encouraged to reflect on (not just describe) your learning experience and how this relates to what you know or have read about Marketing so far. It is potentially the most important assessment as it demonstrates what you have learned from your experiences on the module and how your understanding of Marketing has improved. Word count is strictly limited so you will need to be selective and succinct in your writing and focus your efforts on the quality of your evaluation and analysis to maximise your marks.

Student can use this assessment to evidence their achievement of the following learning outcomes:

• LO1. Demonstrate knowledge and understanding of the basic theoretical principles of
  marketing
• LO2. Present effective marketing analysis in written formats