BA1540 International Business Assignment 1 : Individual Report | University of London

BA1540 International Business - Assessment Brief

Assessment Overview

• Title: BA1540 International Business (Assignment 1)
• Type: Individual Report
• Word Count/Duration: 2.000 words

Learning Outcomes (1-3, International Business):

1. Discuss and explain the changing historical context in which international business operates: globalisation, trade and FDI
2. Assess the political, legal, cultural, linguistic and sustainable environment in which international business expands and operates
3. Identify, explain and review what motivates companies to engage in international business and how they internationalise

1. Assessment Task - In Detail

This individual report will be based on the international expansion of a multinational enterprise of your choice into a host country of your choice. Justify all arguments put. forward in the report. A wide variety of sources should be used, including annual reports. academic journal and newspaper articles, corporate reports, industry reports, databases. company websites, etc..

In your report, you should address the following tasks:

1. Motivations for international expansion: Examine the key motivations (i.e. market seeking or resource seeking or efficiency seeking or strategic asset seeking) that influenced your selected firm's decision to expand internationally.
2. Internationalisation: Using an appropriate theoretical framework (for example, Uppsala model (1977;1990)), explain the stages of international expansion undertaken by your chosen firm.
3. Challenges and/or opportunities: Using a host country as an example, evaluate thepolitical and cultural challenges and/or opportunities your chosen MNE experiencedin entering and operatung within your chosen host country.
4. Reflection: Based on the tasks (1-3), outline two key lessons that other firms seekingto expand internationally can derive from the experience of your chosen MNE.