B00001234 Coursework Individual Assignment Brief One 2026

Coursework

INDIVIDUAL ASSIGNMENT

Students are required to complete an individual assignment of 3000 words.

Coursework – BRIEF

Taking a case study approach, critically assess the global strategy of a multinational corporation (MNC) of your choice.  Using theoretical models studied in this module, analyse the MNC’s competitive positioning and international expansion strategies.  Evaluate the MNC’s success in different global markets, considering its adaptation to local contexts.  Additionally, discuss how emerging trends in technology and sustainability impact the MNC’s global strategy.  Finally, propose recommendations for enhancing the MNC’s competitive advantage and global performance, using insights from the theoretical models. 

a) Completed assignments must be submitted in Word format via the Turnitin Dropbox in your Blackboard Course Area by the specified date and time outlined in the Key Assessment Information Table above. 

b) All submitted assignments should have the file name:

i)"SurnameFirstNameBNumber" 
ii)e.g. BrownJohnB00001234_AssignmentOne.