ABW508/ABW508D Business Analytics Assignment Report 2025 | USM

ABW508/ABW508D Analytics Lab

The Analytics Lab reflects SOM’s commitment to active learning. We are looking for projects that fit in a variety of industries and sectors, address a diversity of types of problems, require an advanced depth of analysis, and ensure the availability of clean and rich data at the outset of the project. This is a business analytics project using analytical tools to synthesise concepts from data analytics and visualisation as applied to industry-relevant projects.

The objective of ABW508 Analytics Lab is to carry out an industry-relevant project in business analytics that synthesises concepts from databases, modelling, analytics, visualisation and management of data. Given the professional nature of the Master of Business Analytics program, students must have experience with analysing unconventional and real data sets.

This project requires a supervisor. The supervisor can assist in identifying and planning the business analytics project. Students will meet periodically with their supervisors to discuss project progress and results and to troubleshoot. Projects will be implemented in Python, Tableau, Orange, RapidMiner, SPSS (need to choose at least ONE) and/or using other specialized analytics toolkits with similar functions used by Business Analysts.

Students will be evaluated by an examiner from SOM and assigned a letter grade in terms on the final report and presentation. Students need to submit a final report and present the project on Presentation Day. The Course Coordinator will coordinate among the supervisors, examiners and students for the projects.

Project Paper Format Guideline

• The title page must contain the title of the project, the full name of the student, the Supervisor, the matric number and the year of submission.
• The table of contents contains the title of parts, sections or chapters, and their subdivisions with the page number.
• A page of Acknowledgement should be included after the table of contents
• Use Times New Roman, Font Size 12, 1.5 Spacing for text and page margin in Normal mode.
• A maximum number of pages up to 50 pages, excluding Appendices (if any).
• Reference style follows APA, where 80% of the references must be from the
  ISI/Scopus-indexed articles/book chapters/books/proceedings.

Section A: Project Rubric: Final Report (80%)

(a) Report (70%) – Supervisor/Examiner