ASB/ABJ-4530 Global Brand Management, Individual Assignment, Bangor University

Published: 03 Jan, 2025
Category Assignment Subject Management
University Bangor University Module Title ASB/ABJ-4530 Global Brand Management

Assignment brief

Outline the brand equity position of an existing brand of your choice operating in the vehicle manufacturing industry and design a brand marketing programme that would build brand equity for the brand in two difference countries in the two-year period from January 2025. The countries selected should be those the brand already operates in. The recommendations detailed in the report should relate to two or three of the methods of building brand equity covered in the module. Keller’s brand resonance model should form the foundation of the report. 

Report structure

The report should be structured as follows:

  • Title page (not included in the word count)
    -> Module code and name.
    -> Word count.
    ->  Name of company the report is on.
    ->  Link to the English-language website of the brand you have chosen.
  • Executive summary (not included in the word count)
    -> A brief summary of the key points covered in the report (10-15 lines).
  •  Brand overview
    ->  This section should provide context for the report by outlining key relevant information about the brand in the two countries selected. A chart should be included and used to provide a narrative on why the brand may seek to build brand equity in this 2-year period.
    -> Current brand equity position of the brand
    -> This section should use Keller’s brand resonance model (pyramid) to discuss the current brand equity position of the brand in the two countries selected.
  • Brand marketing programme
    -> Recommend 2-3 suitable methods of building brand equity covered in the module and explain how they could be used by marketers to enhance brand equity for the brand in the two countries selected. 
  • References (not included in the word count)
    ->  Your report should be informed by trusted sources including textbooks, journal articles and credible internet sources.
    ->  ALL sources that inform your report must be cited in your reference list.
  • Appendices (not required, not included in word count)

Looking for help with management assignments? Struggling with your ASB/ABJ-4530 Global Brand Management assignment? Our expert writers provide top-notch assignment help UK to ensure you submit high-quality work on time. Get professional support in understanding key concepts, structuring your paper, and achieving better grades. We also offer free assignment examples to help you grasp the subject matter quickly. Whether it’s brand strategy, marketing insights, or global brand positioning, we’ve got you covered. Don't let complex topics hold you back—get tailored assistance and ace your coursework effortlessly. Contact us now!

FINA1163 Financial Resource Management Assignment Brief | University of Greenwich

This module aims to equip students with a Financial Management toolkit, to engage in International Business Finance matters which postgraduates in International Business should be able to address. The goal is to analyse how small, medium and large firms finance their economic activities in the global economy.

CCMT10416 Earth Systems Assessment Brief | NTU University

This assessment aims to facilitate a deeper understanding of the Carboniferous geology of Derbyshire and the Permo-Triassic geology of Nottinghamshire. You will do this by exploring the geological features of several field sites during the field course and relating this to published academic literature.

5025CMD Data Science for Business Assignment Brief | CU

Create a report that examines how Data Science contributes to IT management decision-making by analysing and visualising real datasets and building a predictive model. Your report should explore how Big Data analytics support business strategy, business processes, and decision-making in an organisation through various tasks.

SG4011 Business Statistics and Data Analysis Assignment Brief | UEL

You are thinking of investing in the UK stock market; you know that different factors can impact the stock prices and you are particularly interested in finding out if there is a significant relationship between Stock price and Inflation, and Stock price and Bitcoin price; so that you can predict the Stock prices based on the movements of these variables (Inflation & Bitcoin price).

BEAM046 Financial Modelling Assignment Brief | UoE

You are part of a consulting firm recently hired by the University of Exeter (UE) to provide investment recommendations for its bond and crypto portfolios. Your manager has identified several key questions that require further research. Throughout your analysis, assume a risk-free rate of zero when calculating excess returns. Additionally, assume no transaction costs or exchange rate fluctuations.

MS420/MS508 Advancing Sustainable Development Goals (SDGs) Through Business Practices Assignment Brief

Businesses play a critical role in advancing sustainability by integrating social, environmental, and economic objectives into their operations. Many companies are now aligning their strategies with the United Nations Sustainable Development Goals (SDGs) to create a positive impact while maintaining profitability and long-term growth.

Strategic Leadership and Change Formative and Summative Assessment 2 Brief Spring 2025

MCQ test assessment will be open for 24 24-hour periods (check announcement for a specific time). You can take the test at any time in this period ie. Start anytime but allow 60 minutes (but only once chance/attempt).

BMB4004M Managing Business Resources Assessment 2 Brief | YSJ

You will need to gather information on their financial statement (from their annual report), analyse this material to make sense of their expenditure and performance, compare and contrast them to their competitors (for example looking at their relative industry performance), and consider what factors may be likely to affect their performance in the future.

UGB394 International Financial Reporting Assignment Brief | University of Sunderland

Tangled Plc. is a wholesale distributor of advanced security solutions for large industrial complexes. The company is considering expanding its business and comparing two potential opportunities for investment in either Rapunzel Ltd or Flynn Secure Ltd.

6005FIN Portfolio Management Assignment Brief | Coventry University

6005FIN: You are required to present the risk-reduction benefits of portfolio diversification by constructing two different portfolios comprising of two shares each from FTSE100 companies.

Online Assignment Help in UK