Category | Assignment | Subject | Business and Management |
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University | Module Title | 6WBS0010 (ONL)-6WBS0011 (SDL) Contemporary Issues in Business and Management |
Word Count | 1800 words |
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Assessment Type | Assignment 2: Essay |
Submission deadline: | 7 days in advance of the submission deadline |
For this assignment, you should select ONE of the following two options provided below.
It is strongly advised that before you make a final choice, you research carefully to explore a suitable subject matter to work with, ensuring that there is plenty of quality research material available on the business for enhanced discussions.
The term ‘strategic collaboration’ (SC) refers to a deliberate, long-term agreement between two or more organisations. Strategic collaborations are pursued by organisations seeking to achieve shared goals that would otherwise be difficult to accomplish alone. Some forms of strategic collaborations include partnerships, strategic alliances, and joint ventures.
Some key features of strategic collaborations include:
A strategic collaboration can develop in areas of innovation when it is based on mutually desired outcomes, which is useful in today’s ever-advancing digital and technological landscape. In recent years, businesses in the technology sector have formed strategic collaborations (either within the same sector or with other sectors) to accelerate and enhance innovation, bringing new products and services to the global marketplace. Some examples of these strategic collaborations include (but are not limited to):
Apple and IBM (2014) whose goal was to bring IBM’s enterprise expertise to iOS devices
NVIDIA and Mercedes-Benz (2020) ,who aimed to build software-defined vehicles using AI and autonomous driving technology
Google and Salesforce (2017) which combined Google’s productivity tools e.g., Gmail, Docs, etc, withthe Salesforce CRM platform to improve customer experiences
Uber and Spotify (2014) aimed to enhance to user experience by integrating Spotify’s music streaming capabilities into Uber rides
You are required to carefully review a strategic collaboration within the technology sector. You may select one of the above or choose another suitable SC as the basis for this essay. You may select an SC that has failed or one that has succeeded, but be guided to select one where you can answer all tasks given below fully before continuing.
Within your discussion, you must explore the following:
Task A: Discuss The Growth Of Strategic Collaborations Within The Technology Sector As A Whole And Explain Why This Has Continued To Grow, What Benefits It Offers, And What Risks It Reduces. (25%)
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Task B: Discuss The Advantages And Disadvantages That The Strategic Collaboration Offers To The Parties In Your Selected SC. (30%)
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Task C: Evaluate The Success Or Failure Of Your Selected Strategic Collaboration And The Reasons For This, Using Detailed Discussions And Comparator Collaborations To Exemplify Your Discussion. (25%)
Guidance
Intellectual Curiosity – follows Harvard style for in-text citation & reference list – students should minimally use 12-15 quality academic sources, including recommended and essential reading, and at least FIVE relevant journal articles. (10%)
Do You Need 6WBS0010 (ONL)-6WBS0011 (SDL) Assignment 2: Essay of This Question
Request to Buy AnswerCompanies that are vertically integrated either own or control their own supply chain. Typically, companies either acquire or establish their own supply chain in a backwards and forwards direction, until they manage everything from raw material growth/production through to final sales and delivery of their product and/or service.
Examples of this working successfully includes companies like Ikea, McDonalds, Apple and Netflix (not least because they stream films directly from production studios but they also make their own original content).
This brings organisations particular advantages in that they can draw profit from each stage of the process their “product” goes through and they have absolute control over their operations, product/service from inception through to final client delivery. It does howeve,r bring substantial risks in that the overall organisation now manages a series of disparate operations, and overall management can become a problem. In addition, some of the supply chain may be highly profitable and others less so, making these complex models of supply chain management difficult to operate.
Students are required to select a vertically integrated organisation from either Ford Motor Company, Ikea, McDonald’s or Zara and undertake the following tasks.
Task A: Explore How The Organisation Under Review Became Vertically Orientated. (25% Of Marks)
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Task B: Move On To Review How The Overall Vertically Integrated Organisation Is Managed (30% Of Marks)
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Task C: Finally, Explore What Difficulties Have Been Encountered By Your Selected Organisation Within The Sector They Operate In. Explore How Quickly Your Organisation Has Adapted To The Shifting Environment Which It Operates And Whether Its Vertical Integration Has Helped Or Hindered It. (25% Of Marks)
Guidance
Intellectual Curiosity – follows Harvard style for in-text citation & reference list – students should minimally use 12-15 quality academic sources, including recommended and essential reading, and at least FIVE relevant journal articles. (10%)
Item | Description | Marks |
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1 | Presentation and structure of the essay | 10% |
2 | Intellectual curiosity, use, and presentation of the Harvard referencing style | 10% |
3 | Task A | 25% |
4 | Task B | 30% |
5 | Task C | 25% |
Learning Outcomes: Knowledge And Understanding Assessed In This Assignment:
Learning Outcomes: Skills And Attributes Assessed In This Assignment:
Reflect on selected business scenarios or concepts to assess their impact and outcome on the business.
Transformational Opportunities:
E.g., Use LinkedIn Learning to improve skills
Follow the module content and the assignment briefing when announced.
Feedback /Marking Criteria For This Assignment
Feedback for improvement will be given in writing via your Canvas module site within 4 weeks of submission
Lateness Penalty: For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches the minimum pass mark (UG 40). Where the numeric grade awarded for the assessment is less than the minimum pass mark, no lateness penalty will be applied. If the coursework is submitted more than 5 days after the published deadline, it will not be marked and a grade of zero will be awarded.
Extensions: Students do not have an automatic right to an extension. If you require an extension, this must be requested 7 days in advance of the submission deadline. Please give your reason(s) for needing an extension and provide supporting evidence.
Daft, R. L., Benson, A., and Henry, B. (2020). Management, Second Edition. Cengage Learning.
Your essay should include the following:
The essay should be written in your own words. When you have referred to a text, this must be referenced. If you quote short phrases directly from textbooks these MUST be referenced correctly following the Harvard style of referencing. The Centre for Academic Skills Enhancement (CASE) provides a sample of this form of referencing. It is unlikely that these short quotations will exceed ten words.
An essay that contains lengthy quotations will be marked down. Where you quote techniques and theories, they must be supported through adequate and rigorous referencing. It is expected that you will refer to both the suggested texts and further self-researched sources.
You may wish to check your draft for plagiarism by using the Turnitin system. This checks the originality of your work. Instructions will be provided on the Studynet Module site in the Assignment section. University regulations are strictly applied in the area of plagiarism.
When you submit your essay, you will confirm the following: ‘I certify that this piece of assessment is my own work, that it has not been copied from elsewhere, and that any extracts from books, papers, or other sources have been properly acknowledged as references or quotations’.
In this assessment, you are permitted to use genAI tools (or a proofreader or proofreading service) to proofread your work, but not permitted to use AI tools in the creation of content for your work. This category will apply irrespective of the fact that the grading criteria include credit for English and grammar.
To what extent can you use genAI tools or a proofreader ,or a proofreading service to help you with your assessment?
Neither a proofreader nor a proof-reading tool (whether genAI or not) can ever be used to make changes to your work directly; the proofreader or proof-reading tool must only identify and draw attention to possible changes, which you can then choose to accept or reject; this will ensure that you remain the author of your work.
For clarity, where a proofreader, proofreading service, or genAI tool is used, they/it may only:
Additionally, you are required to reference the proofreader, proofreading service, or genAI proofreading tool you have used.
The HBS Grading Criteria (rubric) will evidence how marks are awarded for individual parts of the assignment i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Content, Analysis, Discussions.
Tips: always refer to the Assessment and grading criteria
You will be assessed on:
The relevant HBS Grading Criteria (Rubric) for your assignment should be added as a table immediately below the assignment description. If you are unable to find the Grading Criteria (Rubric), please contact your Module Leader.
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