6032MKT Global Marketing CW1 Individual poster presentation on international market analysis (5 minutes) Assignment Brief

6032MKT Assignment Task

Assignment is an individual Poster of 750 words and a 5-minute Poster Presentation. There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word count by 10% and the time limit by 10%.

Task: This assignment requires you to design, produce and present a poster on international market analysis. You are required to choose a British tea brand from the following choices (Clipper, Fortnum & Mason, Typhoo, or Yorkshire Tea) and select one Middle Eastern market for potential international expansion.

For this assignment, you are required to critically analyse and utilise international marketing insights and structure your poster as follows:

• Analyse the market structure, including size, key players, distribution systems, regulations, and ease of entry for your selected British tea brand.
• Identify and justify market segmentation, outlining the most relevant consumer segments based on cultural, demographic, or behavioural characteristics.
• Map and evaluate competitor positioning, showing how local and global tea brands are positioned and identifying gaps or opportunities.
• Explore buyer behaviour patterns, considering local tastes, consumption habits, cultural influences, and purchasing behaviours.
• You must ensure that any material used has appropriate citations/references using APA 7th Edition to show the source of the information.

Be creative with your posters to capture the readers' or audience’s attention, e.g., use of images, tables, charts & figures (these will also need to be labelled, cited, and incorporated into your discussions) supported by relevant secondary data, and demonstrate clear strategic thinking in the context of international marketing.

Use of Artificial Intelligence (AI):

This assessment is categorised as AMBER for the use of AI. You may use AI for the following only:

• Inspiration: using AI tools to generate research questions or topic.

Submission Instructions:

Your submitted Poster must be a MS PowerPoint document (PDFs are not allowable).
The word limit includes quotations and citations but excludes the references list, Appendices, and other parts as detailed. In other words, everything before the References is included in the word count. In a poster, any tables or other words within the main body (even if included as a picture) will count toward the word count.

You need to do the following:

• Submit your poster with 5 minutes of recorded presentation via the Turnitin submission links on the Module Aula page by 18:00 on the submission date.

Note that if you do not include a recorded presentation in your submission, you will receive a zero for this component.

In addition:

Your coursework will be given a zero mark if you do not submit a copy through Aula. Please take care to ensure that you have fully submitted your work.

Please ensure that you have submitted your work using the correct file format; unreadable files will receive a mark of zero. The

College accepts Microsoft Office documents, unless otherwise advised by the module leader.

All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.

You need to acknowledge how you have used any AI tool by inserting a table as per the example below before your list of references:

Development of Skills and Attributes:

The Graduate Attributes are:

• communicate effectively
• adapt approach

Marking and Feedback

How will my assignment be marked?

Your assignment will be marked by the module team.
How will I receive my grades and feedback?
Provisional marks will be released once internally moderated.
Feedback will be provided by the module team alongside grades release and will be available through Aula/Turnitin.
Your provisional marks and feedback should be available within 2 weeks (10 working days).
What will I be marked against?
Details of the marking criteria for this task can be found at the bottom of this assignment brief.

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. 

The following module learning outcomes are assessed in this task:

2. Critically analyse and utilise information on market structure and segmentation, competitor positioning and buyer behaviour within specific international market scenarios.

6032MKT Assessment Marking Criteria