6001SMM Project Assignment Brief 2026 | Coventry University

6001SMM Project Assignment Brief

Assignment Task

Task

This module aims to provide you with an opportunity to apply and develop your research skills and to extend your knowledge, understanding and ability to critically analyse in a specialist area of interest. You will choose an academic area related to your programme of study and apply your independent learning skills to research this area in depth. Students will receive academic support through a series of group supervisions and will be allocated a project supervisor.

This individual presentation is a core part of your project module and serves as your first formal opportunity to present your proposed research or work-based project.

You are required to deliver a 10-minute individual presentation introducing your research or work- based project. You should demonstrate critical thinking and planning aligned with your course of study. Your presentation should cover the following:

• Present your proposed project title and research question or business issue, explaining its relevance to your programme of study.
• State your research aim and objectives and justify how they provide focus and structure to your project.
• Critically summarise the key literature that informs your topic and supports your theoretical or conceptual direction.
• Outline the key stages of your research project and explain how you are planning to approach them.
• Provide a clear overview of the progress you have made so far in developing your project, outline the planned next steps for completion, and formally state whether you are undertaking Route 1 (Research Dissertation) or Route 2 (Work-Based Project Report with Artefact).

Note: The project details presented at this stage must remain consistent with your final submission. Any minor changes must be discussed and approved in advance by your supervisor.

Submission Instructions:

• The presentation slides must be submitted on the Aula page by 18:00 hours on 12/02/2026 via the Turnitin Aula page and must be in Microsoft PowerPoint format and not in PDF format
• In-person presentation of your research or work-based project in February 2026, to be decided by your Module Leader.

Graduate Attributes:

• Getting things done: Promoting initiative, drive, and a proactive approach to work and life.

Marking and Feedback

How will my assignment be marked?

Your assignment will be marked by the module team.

How will I receive my grades and feedback?

Provisional marks will be released once internally moderated.
Feedback and grade will be provided by the module team and can be accessed via the Aula page Turnitin.
Your provisional marks and feedback will be available on the same day as your presentation.

What will I be marked against?

Details of the marking criteria for this task can be found at the bottom of this assignment brief.

Assessed Module Learning Outcomes

• Identify and justify a research question or practical issue of relevance to the student's programme of study.
•  Critically identify and evaluate the key stages involved in a research project and identify and apply appropriate theories to form a coherent research proposal, including structured and focused research objectives.
• Identify, analyse and critically review the relevant literature.

Assignment Support and Academic Integrity

If you have any questions about this assignment, please see the Student Guidance on Coursework for more information.

Spelling, Punctuation, and Grammar:

You are expected to use effective, accurate, and appropriate language within this assessment task.

Use of Artificial Intelligence (AI):

This assessment is categorised as RED for the use of AI.

No use of AI tools permitted
 
Academic Integrity:

The work you submit must be your own, or in the case of groupwork, that of your group. All sources of information need to be acknowledged and attributed; therefore, you must provide references for all sources of information and acknowledge any tools used in the production of your work. We use detection software and make routine checks for evidence of academic misconduct.

It is your responsibility to keep a record of how your thinking has developed as you progress through to submission. Appropriate evidence could include: version-controlled documents, developmental sketchbooks, or journals. This evidence can be called upon if we suspect academic misconduct.

If using Artificial Intelligence (AI) tools in the development of your assignment, you must reference which tools you have used and for what purposes you have used them. This information must be acknowledged in your final submission.

Definitions of academic misconduct, including plagiarism, self-plagiarism, and collusion, can be found on the Student Portal. All cases of suspected academic misconduct are referred for investigation, the outcomes of which can have profound consequences for your studies. For more information on academic integrity, please visit the Academic and Research Integrity section of the Student Portal.

Support for Students with Disabilities or Additional Needs:

If you have a disability, long-term health condition, specific learning difference, mental health diagnosis or symptoms and have discussed your support needs with health and wellbeing, you may be able to access support that will help with your studies.

If you feel you may benefit from additional support, but have not disclosed a disability to the University, or have disclosed but have yet to discuss your support needs, it is important to let us know so we can provide the right support for your circumstances. Visit the Student Portal to find out more.

Unable to Submit on Time?

The University wants you to do your best. However, we know that sometimes events happen which mean that you cannot submit your assessment by the deadline or sit a scheduled exam. If you think this might be the case, guidance on understanding what counts as an extenuating circumstance and how to apply is available on the Student Portal.

Administration of Assessment

Assessment Marking Criteria