5S7V0025 Organisational Strategy : Strategic Analysis Of An International Organisation, Assignment, Manchester Metropolitan University

Assessment Task

You are required to undertake a critical strategic analysis of an organization and produce a written report outlining your findings and an assessment of their implications. Details of the organisation will be provided during the course. It is important that you relate relevant theoretical frameworks to the empirical information (data) you have gathered to analyse, and not merely describe the organisation’s strategy. You should aim to evaluate the viability of the organization’s current strategy and make any recommendations for changes to the strategy that you consider to be appropriate. Please see the assessment details further below.

Assessment Details:

You are required to undertake a critical strategic analysis of an organisation and produce a written report outlining your findings and an assessment of their implications. 

Your submission MUST be focused on one of the organisations specified in the list below – especially a key SBU (Strategic Business Unit):
1) PEPSICO. Choose any SBU, for example:

a) Quaker
b) Pepsi
c) Fritto-Lay
d) Starbucks Ready to Drink

2) VOLKSWAGEN GROUP. Choose any SBU, for example:

a) Ducati
b) Bentley
c) Sauber
d) Audi Sport

3) INDITEX. Choose any SBU, for example:

a) Zara
b) Pull & Bear
c) Stradivarius
d) Oysho

4) EASY GROUP. Choose any SBU, for example:

a) EasyJet
b) EasyMoney
c) EasyCruise
d) EasyRentACar