| Assessment Title |
Observations on how “Cultural Festival” experience was conducted |
| Academic Year |
2024-25 |
4BUS2021 Assessment Criteria
Learning Outcomes: Knowledge and Understanding assessed in this assignment:
- Appreciate the practicalities of managing tourism and/or event experiences successfully
- Develop basic promotions to market the experience
- Define the contributing factors of a successful experience
Learning Outcomes: Skills and Attributes assessed in this assignment:
- Appreciate the principles of customer service and how they work in practice.
- Reflect on the delivery of the experience to highlight successes and areas for improvement.
- Consider personal strengths of teamwork in a customer-focused environment.
Transformational Opportunities: E.g., use LinkedIn Learning to improve skills
- Develop basic teamwork skills
Feedback\ Marking Criteria for This Assignment
- Performance will be assessed using HBS Grading Criteria (Rubric)
- Feedback for improvement will be given in writing via your Canvas module site within 4 weeks of submission
- Lateness Penalty: For each day or part day up to five days after the published deadline, coursework relating to modules submitted late will have the numeric grade reduced by 10 grade points until or unless the numeric grade reaches the minimum pass mark (40%). Where the numeric grade awarded for the assessment is less than the minimum pass mark, no lateness penalty will be applied. If the coursework is submitted more than 5 days after the published deadline, it will not be marked, and a grade of zero will be awarded. Please note: Referred coursework submitted after the published deadline will be awarded a grade of zero (0).”
- Extensions: Students do not have an automatic right to an extension. In this assessment, extensions are not possible as it affects the other team members and the assessing staff members. If major circumstances outside of your control might impact your ability to perform in assessments within the given deadline, and you need a longer extension, you should apply for “Exceptional Circumstances”. Please ask the Module Leader for advice.
- Retrievable Assessment: Students who fail a retrievable assignment have the opportunity to act on the feedback on time and to resubmit the same assignment within a specified deadline set by the Module Leader. Marks for resubmitted work will be capped at 40%. Students who resubmit work and go on to fail the module will still be able to do the referred coursework (capped at 40%).
Detailed Brief for Individual / Team Assignment
Background to the Assignment
Following the design and delivery of “Cultural Festival”, you should consider the strengths and weaknesses of the experience.
4BUS2021 Tasks
You should assess the different elements of the experience, considering what went well and where there could have been improvements. Specifically, you should give insights into:
The overall project plan for the proposed experience
- Were you able to keep to the plans?
- What changes were made before or during the delivery of the experience?
The objectives for the proposed experience
- Did you achieve the objectives you set for your part of the Cultural Festival?
- How did you evaluate your objectives?
The budget for the proposed experience
- How accurate was your budget?
- Did you need to make changes?
- Did you make a surplus?
The site map shows the proposed set-up of the table/display boards
- Were you able to keep to the plans?
- What changes were made before or during the delivery of the experience?
The detailed schedule / programme for the duration of the experience
- Were you able to keep to the plans?
- What changes were made before or during the delivery of the experience?
Your personal and team’s customer service skills
Team working effectiveness: both as a group and your contributions
Presentation - Illustrated poster
You should show your insights using an illustrated academic poster.
- You may use bullet points
- Use annotated photos taken during the delivery of the experience
- You will upload your poster to Canvas, but it should be the equivalent of one or two A4 pages (or 1 A1)
- You may select the software for the design, but PowerPoint or Canva are ideal
- The poster should be referenced in-text with a separate Reference List (Word document).
4BUS2021 Marking Criteria
The Table below shows how you will be marked for the assignment
|
|
Explanation
|
Weighting
|
|
Poster design and structure
|
The overall poster design integrates innovative, appealing and effective annotated visuals, e.g. figures and tables, appropriate colour, legible font, size and style. No grammar or spelling errors.
The ability to design a logical structure for the poster
|
20
|
|
Intellectual Curiosity and Harvard Referencing
|
The selection of quality sources, using recommended textbooks.
The overall standard of referencing
|
10
|
|
Integration of personal experience(s)
|
The application of learning through the integration of personal experience and theoretical concepts, and considerations of the strengths + weaknesses
Analysis of the impact of your own and others’ insights, experience and feelings.
|
55
|
|
Integration of literature, theoretical concepts and academic models
|
You should refer to a minimum of 3 robust academic texts, including at least one of the core recommended texts
Integration & application of theories and/or models of visitor experience design tools throughout the assignment
|
15
|
|
Total
|
|
100
|
Academic Integrity, Plagiarism, Essay Mills and other Academic Misconduct Offences
- You are NOT allowed to copy any information into your assignment without using quotation marks and a reference – this is ‘plagiarism’ (a type of academic misconduct).
- You are NOT allowed to copy from other students (or allow other students to copy from you) – this is ‘collusion’.
- You are NOT allowed to copy from your assignments on other modules – this is ‘self-plagiarism’.
- You must NEVER buy assignments from websites (essay mills) – this is called ‘contract cheating’ and it is now illegal in the UK.
Contract cheating is a serious academic misconduct offence and also includes arranging for help with an assessment, such that there is also reasonable doubt as to whose work the assessment represents. It extends to input from a fellow student, friend, relative, or any other person, artificial intelligence, with or without payment of any kind.
- For all references, use Cite it Right
- Unauthorised use of artificially generated material (AI) in researching or presenting material for an assessment is an academic misconduct offence if you use AI tools in producing your assessment unless the use of AI tools is expressly permitted. However, even if expressly permitted, where you do not declare that you have used an artificial intelligence tool(s) in the production of your assessment, or you are dishonest about the extent to which such tools have been used, you will have committed academic misconduct.
- If you commit academic misconduct, your mark will be reduced, or, depending on the severity of the offence, you may get 1% for the assignment in question or 1% for the module, and get a disciplinary warning. Repeat offenders normally face disciplinary action.
