404MAN Principles of Sales and Marketing, Assignment, CU

Assignment Task

You are required to produce a 2500-word (+/-10%) marketing plan based on the concepts presented to the promotion campaign manager in your previous assignment. The panel has suggested that the new product or service that you have introduced would be viable but would like to see the detailed marketing plan with a focus on innovation, digital techniques, and measurability. Your plan must include an analysis of factors in the organization's marketing environment which could impact on the marketing of the product or service. You are required to meet all the 4 Module Learning Outcomes (LO) listed below. 

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task.

Completion of this assignment will address the following learning outcomes:

1. Demonstrate an understanding of marketing & sales concepts with a diverse changing marketplace.
2. Investigate ethical marketing and sales practices within a range of contexts.
3. Demonstrate marketing theory through the formulation of a marketing plan.
4. Assess the impact of marketing from a consumer & organisational perspective. This module has been mapped to CMI 523 -Principles of marketing, products and services CMI Learning Outcomes
5.  Understand the factors in the organisation’s marketing environment which impact on the marketing of a product or service- CW2
6. Know how to market a product or service- CW2

Upon successful completion of the module and degree programme students may be considered for an additional professional qualification – Level 5 CMI Diploma in Management and Leadership provided the professional standards are met.