402MAN Communication and Collaboration Assignment Guidance

Assignment Task

The fast-paced world of fashion relies on communication as a pivotal tool to determine the success or failure of fashion brands. Communication within the industry is vital within the organisation itself but also to ensure clear communication with stakeholders. 

Recent trends within the fast fashion industry include; fast-changing consumer trends, the adoption of digital communication, transparency in meeting consumers' needs and sustainability.    

Write a 1,500-word reflective blog that is based on case studies provided and linked with demonstrating reflective knowledge you have learnt in the first three weeks of this module. Your audience is readers of the CMI magazine looking for up-to-date insights into fast-fashion brands' communication. 

• Firstly, select TWO case studies from the selection provided (please see below – Case Study Choices). You will be required to read, analyse and interpret the themes of your chosen articles.
• Using Kolb’s reflective model, write a reflective blog that incorporates the interpreted knowledge from business case studies and the knowledge of core principles, theories and methods of communication and collaboration you have learnt in your course content (LO1)
• Reflect on your learning and highlight some deeper considerations that are specifically pertinent to your future practice as a manager and the skills/knowledge you would need to develop further (LO2).
• Your reflective blog should cover learning outcomes 1 and 2.

Case Study Choices

Select TWO case studies from the list below. These case studies will also be uploaded and available on Aula in your ‘’assessment’’ section. 

Case Study 1 - Fashion & Sustainability - UK - 2023 - Executive Summary - Mintel.pdf

Case Study 2 - Business Strategy Review - 2006 - Kumar - Fashion sense.pdf

Case Study 3 - Financial Times - EU Business Regulations - Greenwashing.pdf

Case Study 4 - Harvard Business Review - Are you ignoring trends.pdf

Module Learning Outcomes:

The Learning Outcomes for this module align with the marking criteria which can be found at the end of this brief. Please make sure you understand the marking criteria to make sure you complete the assessment task. The following module learning outcomes are assessed in this task:

1. Demonstrate a knowledge of the core principles, theories and differing methods of communication and collaboration within a range of organisational contexts. 

2. Reflect upon their own interpersonal, communication and collaborative skills and identify areas for improvement.