401MAN CW2 The Business Environment Assignment Brief

Assignment Scenario & Task

As Junior Analyst at The Sports Consultancy, you are tasked with providing insight and strategic recommendations to various clients within the global sports events industry. The global sports events industry is a complex and dynamic sector, involving a multitude of organisations from different sectors, each with distinct purposes and business models. It includes a diverse range of organisations, such as international governing bodies, event management companies, and media broadcasters. These organisations face numerous environmental forces and must meet the needs of a variety of stakeholders to achieve success.
Assignment Task:

Your task is to produce a 2000-word (+/-10%) comprehensive report that explores the organisational types within the global sports events industry, examining the nature of the environment they operate in, and analyse the impact of environmental forces on these organisations.

The firm has provided you with three prominent case studies to focus on (but not restricted to):

• The International Olympic Committee (IOC)- oversee the organisation and execution of the Olympic games.
• The International Management Group (IMC)- manages events across sports like tennis (Wimbledon) and golf (PGA events).
•  Dentsu Sports who work with the Olympic Games, FIFA World Cup, and other international sporting events.

You can use the above-mentioned case studies, or you can select your own global sports business. You are expected to illustrate the organisational types, environmental challenges, and stakeholder requirements in the global sports events industry.

Assessed Module Learning Outcomes

The Learning Outcomes for this module align to the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

Learning Outcome 1: Explore the organisational types and purposes of businesses from a range of sectors.
Learning Outcome 2: Demonstrate an understanding of the nature of the environment that organisations operate in.
Learning Outcome 3: Illustrate and explain the impact of environmental forces on organisations at a micro and macro level.
Learning Outcome 4: Assess the significance of the impact of environmental forces at an organisation, market, sector, or industry level.
Learning Outcome 5: Demonstrate an understanding of the requirements of a variety of stakeholders to a chosen organisation.