2426 Event Principles and Planning Level 4 Assignment Questions 2025 | UCB

Assignment Context:

The ability to plan, implement, and evaluate special events effectively is a key responsibility for any successful event organiser. By applying established planning models, you will gain practical insights into the critical role that event principles and planning play in delivering meaningful experiences.

Assignment Task:

For this assignment, you are required to devise an original event proposal to take place in Birmingham. You will then evaluate the significance of key planning process activities and apply them to your event.

You should base your event choice on one of the following scenarios:

A high-profile Charity Event and Auction at a venue of your choice

A One-Day Food and Drink Festival at a venue of your choice

A Celebration of 80s Music at a venue of your choice

Please indicate on the toolkit which event scenario you have chosen as well as your chosen venue.

In order to complete the assignment, you should address the following tasks within the Events Planning Toolkit:

Task 1: Discuss the significance of the planning process in relation to the potential perceived success or failure of the event (350 words)

Task 2: Identify, describe and evaluate the key planning issues (including vision and mission statements, event objectives and stakeholder interests) associated with the event (350 words)

Task 3: Suggest which type of organisational structure is best suited to the event, explaining the appropriateness of the approach. (300 words)

Task 4: Explain the different project management techniques which may be used to plan the event. Evaluate the benefits of using such techniques. (350 words)

Task 5: Identify key legislation and guidelines that the event organisers should consider to ensure successful implementation of the event at the chosen venue, and make appropriate links to the event risk assessment. (350 words)

Task 6: Complete the risk assessment template provided in Appendix 1, outlining three main hazards associated with the event at your selected venue. (300 words)

Marking Criteria:

• Below are the marking criteria that align with both the task(s) set and the quality of your document. Clear weightings/marks will be noted for each criterion.
• The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.

Structure/clarity of communication/flow of discussion and adherence to UCB standards for presenting written work (5%)

Task 1: Discuss the significance of the planning process in relation to the potential perceived success or failure of the event (15%)

Task 2: Identify, describe and evaluate the key planning issues (including vision and mission statements, event objectives and stakeholder interests) associated with the event (15%)

Task 3: Suggest which type of organisational structure is best suited to the event, explaining the appropriateness of the approach. (15%)

Task 4: Explain the different project management techniques that may be used to plan the event. Evaluate the benefits of using such techniques. (15%)

Task 5: Identify key legislation and guidelines that the event organisers should consider to ensure the successful implementation of the event at the chosen venue, and make appropriate links to the event risk assessment. (15%)

Task 6: Complete the risk assessment template provided in Appendix 1, outlining three main hazards associated with the event at your selected venue. (10%)

Quality and Quantity of evidence, references, examples and secondary materials to support analysis (10%)

Task and Document Format Guidance:

• Focus on attention to detail, quality of work and overall academic standards.
• This assignment takes the form of a toolkit. A toolkit template has been provided to support you with your structure – this can be found under the Assignment tab on the EPAP Canvas site.
• The approximate word counts suggested above are not definitive, merely a suggestion for guidance only.
• Throughout the work, it is ESSENTIAL to make appropriate references and links to the module reading list, existing event management literature and industry research, to inform and support your analysis of key issues surrounding event planning. Please use an appropriate referencing style.
• You should include at least 10-15 references (academic and industry-focused)
• Where appropriate, students should apply and refer to relevant subject theory covered within the lecture series and additionally incorporate references to wide ranging, independent research evidence and practical industry examples to justify arguments presented.
• For additional guidance on this assignment, please access the lecture notes and recordings, the assignment launch guide and the assignment vodcast available on Canvas.

E-Submission Guidance:

This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team at dice@ucb.ac.uk if you need any further support.

2426 Learning Outcomes

• Assess the significance of the planning process in achieving desired event outcomes
• Evaluate a wide range of planning considerations which may impact the effective and efficient outcome of an event.
• Identify relevant Legislation and Risk Assessment processes for the successful production of a live event.

Academic Skills Outcomes:

• The Academic Skills Outcomes to be developed by completing this assignment can be found here.