2170 Starting and Managing a Business Level 7 MSc Enterprise Management Assignment Brief

Assignment Learning Outcomes

1. Critically evaluate the role of the entrepreneur in venture creation. 
2. Analyse the theory, techniques, and frameworks for venture creation.
3. Implement a market analysis and complete original research into a business venture. 

Assignment task Guidance 

• Business Venture Identification & Market Analysis Provide context to your new business venture and undertake a market analysis to endorse the need for your business within your chosen sector, location, and competition. This should include:
• Business Venture Identification:  Explain why the entrepreneurial mindset is important when setting up your new venture. What type of enterprise are you developing and which market opportunity/challenge does it serve to provide a solution to?
• Market Analysis:  What disruptions, current innovations, and future trends provide opportunities for your business venture within the chosen market?
• MACRO Environmental Factor Analysis: PESTEL and Porter's Five Forces: in table format and discussed with referenced sources.
• Competition Analysis: How will you compete in the chosen market: what is its competitive advantage: considering the problem you decided to solve or the opportunity that presents itself, what solutions/alternatives are currently available in the market? These could be direct or substitute products. 
• Establish your start-up costs to determine the amount of capital required. Using the provided template, detail the justified key resources required to take your product or service to market.
• Apply the sharing economy canvas to keep the cost of resources to a minimum.
• Where will your capital come from? Discuss how your business will be attractive to investors (entrepreneurial capital).