| Category |
Assignment |
Subject |
Management |
| University |
University of Birmingham |
Module Title |
2170 Module Title Starting and Managing a Business |
Assignment Learning Outcomes
1. Critically evaluate the role of the entrepreneur in venture creation.
2. Analyse the theory, techniques, and frameworks for venture creation.
3. Implement a market analysis and complete original research into a business venture.
Assignment task Guidance
- Business Venture Identification & Market Analysis Provide context to your new business venture and undertake a market analysis to endorse the need for your business within your chosen sector, location, and competition. This should include:
- Business Venture Identification: Explain why the entrepreneurial mindset is important when setting up your new venture. What type of enterprise are you developing and which market opportunity/challenge does it serve to provide a solution to?
- Market Analysis: What disruptions, current innovations, and future trends provide opportunities for your business venture within the chosen market?
- MACRO Environmental Factor Analysis: PESTEL and Porter's Five Forces: in table format and discussed with referenced sources.
- Competition Analysis: How will you compete in the chosen market: what is its competitive advantage: considering the problem you decided to solve or the opportunity that presents itself, what solutions/alternatives are currently available in the market? These could be direct or substitute products.
- Establish your start-up costs to determine the amount of capital required. Using the provided template, detail the justified key resources required to take your product or service to market.
- Apply the sharing economy canvas to keep the cost of resources to a minimum.
- Where will your capital come from? Discuss how your business will be attractive to investors (entrepreneurial capital).
