2168 ASSIGNMENT TASK:
Using the allocated Company Case Study (ENEL Group) address the following tasks
1. Determine the innovation typologies implemented in the company and align them with relevant creativity and innovation theories. Apply these innovations to the pillars of the Business Model Canvas focusing on the pillars most impacted
2. Identify and critique the leadership styles of the CEO and the Chief Innovability Officer Owner of Enel Company and discuss how they have shaped the culture within the organisation.
3. Propose an adapted / new organisational design and structure that fosters agility and learning and enables the company to develop a sustainable strategy for continued growth and development.
MARKING CRITERIA:
Below are the marking criteria that align with both the task(s) set and the quality of your document. Clear weightings/marks will be noted for each criterion.
The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.
Task One – 30 marks
Innovation Typologies 20
Impact on BMC 10
Task Two – 30 marks
CEO Leadership style and justification 20 ( 10 for CEO and 10 or CIO)
Impact of CEO’s leadership style on organisation culture 10
Task Three – 30 marks
Adapted or new design of the organisation structure along with justification 30
Structure and References – 10 marks
TASK AND DOCUMENT FORMAT GUIDANCE:
- Focus on attention to detail, quality of work and overall academic standards.
- Specific Guidance for this assignment (include guidance on each task and the format of the document):
- For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
1. Determine the innovation typologies implemented in the company. Identify the typologies and provide examples, e.g., product innovation, developing a new product/service. Then, align with relevant creativity and innovation theories, e.g., incremental innovation and radical innovation, to justify your decision. Apply the BMC model clearly stating the pillars most impacted by the innovations, e.g. A new product may require working with a key partner, or the company may be targeting a new market. (30 marks)
2. Clearly state and then critique the leadership styles of the CEO and CIO, justifying your arguments. Discuss how these specific leadership styles have influenced the company's culture and may continue to shape it in the future. (30 marks)
3. Propose an adapted/new design and structure of the organisation, which fosters agility and learning, enabling the company to develop a sustainable strategy for continued growth and development. Given the intensity of the competitive rivalry in global markets, how may the current organisation’s structure change – does it need to change its types of structure, or add/ remove departments/functions or lines of accountability, etc. (30 marks)
- Referencing - the accuracy, extent, currency, presentation and quality of references will account for 10% of the marks. At least 30 references across different sources are expected. The currency and triangulation of references (cross-referencing information to add further justification of points) are critical.
E-SUBMISSION GUIDANCE:
- This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on dice@ucb.ac.uk if you need any further support.
LEARNING OUTCOMES:
- Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.
- Please enter the Learning Outcomes assessed by this assignment:
- 1. Critically evaluate the concepts of creativity and innovation to gain competitive advantage.
- 2. Analyse the impact of relationships between creativity, design and innovation.
- 3. Evaluate the impact of a high-performance culture and reflect on its key characteristics.
- 4. Design and structure an agile and learning organisation that constantly innovates.
ACADEMIC SKILLS OUTCOMES:
- The Academic Skills Outcomes to be developed by completing this assignment can be found here.
- For Apprenticeship programmes, identify the applicable Knowledge, Skills and Behaviours the assignment seeks to test.
2168 GENERAL ASSIGNMENT GUIDANCE:
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UCB standards for presenting your written work
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Please use the standards within this link about text size, line spacing, margins, headers, page numbering, embedding quotations within your work and appendices. https://ucbirmingham.instructure.com/courses/26756/pages/presentation-of-submitted-work
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Using Artificial Intelligence (AI) ethically within your assessments
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Please read the information below on how to use AI ethically within your assignments, including Grammarly. Please ask your lecturer or CASE if you are unclear about any information within this link. If a marker has questions about how you have used AI within your assignment, you may be invited to a meeting to discuss your work. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6
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Teamwork Assessment
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Should this assignment require you to work as part of a team, you will receive an individual grade based on your performance and personalised feedback. The assignment brief will provide clear details on how your individual grade and feedback will be determined against the task and marking criteria.
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Importance of Word Count
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Assignment word counts should always be observed. Ignoring a word count significantly increases the risk of your work losing marks because it will likely lack focus and clarity, and/or you would have gained an unfair advantage over others who have completed their work within the word count.
Students will be required to state their word count on all submissions. A 10% leeway will be allowed – so the maximum a student should submit will be the word count + 10%. The word count will exclude:
o The title page
o The contents page
o Models, graphs, calculations, data tables, and other exhibited figures or images
o Lists of references
o Appendices (these should be kept to a minimum)
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E-submission
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See the guidance below on e-submitting your assignment: https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/
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Cut-off date for late submissions (including for students with ECs and/or Support Plans)
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The cut-off time for late submissions is 10 working days (UCB working days) after the original assessment hand-in/due date. After this time, you cannot submit any late assessments, even if you have Extenuating Circumstances to cover them. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/ (See Additional Information Section, ‘Assignments and how to Submit them’)
Students with Support Plans may have additional time to submit their work after the formal submission date.
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Generic Grading Criteria
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The Generic Grading Criteria (GGC) are the generic features and expectations of work at a given level on your programme. The GCC per level is used in conjunction with the assignment marking criteria to determine the mark for your assignment. For more information on the GCCs for Levels 4-7, please click on this link. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-fairness-and-marking/
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Plagiarism and Academic Misconduct
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Please read the policy on Plagiarism and Academic Misconduct below. UCB will be robust in ensuring that marks awarded for assignments are based on fair and ethical assessment and referencing practices by students. https://www.ucb.ac.uk/higher-education-student-handbook/essay-writing/plagiarism/
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Extenuating Circumstances
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Extenuating Circumstances (ECs) are significant personal difficulties which adversely impact your ability to complete your assignment. Please read the supporting information below if you have ECs impacting your ability to complete this assignment. https://www.ucb.ac.uk/higher-education-student-handbook/assessments-if-things-go-wrong/
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UCB Referencing Guide
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You are required to reference your sources within your assignments appropriately. Please click on the link below to learn how to reference various sources of information. This Guide also includes how to acknowledge all Generative AI used within your assignment, ensuring that you comply with the Using AI Ethically within your Assignments policy (as covered above). https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf
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Access the Assignment Life Cycle
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The Assignment Life Cycle offers you additional support at each stage of the assignment process. Please click on the link below:
https://ucbirmingham.instructure.com/courses/26756
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