| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Birmingham | Module Title | Creativity and Innovation |
1. Determine the innovation typologies implemented in the company and align them with relevant creativity and innovation theories. Apply these innovations to the pillars of the Business Model Canvas focusing on the pillars most impacted
2. Identify and critique the leadership styles of the CEO and the Chief Innovability Officer Owner of Enel Company and discuss how they have shaped the culture within the organisation.
3. Propose an adapted / new organisational design and structure that fosters agility and learning and enables the company to develop a sustainable strategy for continued growth and development.
Learning Outcomes are what the student needs to demonstrate after completing a module. An assessment is a way in which students can demonstrate their achievement of these Learning Outcomes. Learning Outcomes are NOT the same as the assignment task.
Please enter the Learning Outcomes assessed by this assignment:
1. Critically evaluate the concepts of creativity and innovation to gain competitive advantage.
2. Analyse the impact of relationships between creativity, design and innovation.
3. Evaluate the impact of a high-performance culture and reflect on its key characteristics.
4. Design and structure an agile and learning organisation that constantly innovates.
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