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Customer are the essential part of any business as their objectives, revenue and profit are dependent on them. Understanding the target market and customers enable organization to set their strategy accordingly

The study will explore such essential key areas as communication, leadership, problem-solving, strategic planning, among others, which are very necessary when trying to come up with unbeatable customer experiences

BUSM106 - MSc Dissertation for Marketing is a module tailored for students to deeply research marketing criteria. This module gives the ways to students through the process of making a dissertation, focusing on empirical studies, particularly quantitative research

This module highlights the major role of social media marketing and digital advertising in digital marketing strategies. By reading this audience will learn how earned, paid, and owned media are used to achieve digital marketing targeted goals

This research project explores the impact of digital marketing strategies on brand management in the UK, focusing on email marketing, social media marketing, and artificial intelligence.