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As a part of this business simulation activity, a phone venture company named Techtronics is undertaken.  The market-based economy of the country attracts a number of foreign investors. The multicultural society provides the opportunity for the company to expand.

The expansion into the Japanese market is reflective of Malako's market-seeking strategies, as Japan has one of the highest demands for premium organic cosmetics. Malako builds up its global presence.

The research category analyses the digital marketing strategies of Zara, which have successfully enhanced their market positioning and brand value, and they have the potential for further innovation through new technologies like augmented reality.

Sainsbury's specialises in groceries, food, retail, technology, digital, finance, online, banking, supermarket, general merchandise and clothing. Moreover, the company is known for offering delicious and great quality food at a competitive price

In this study, the marketing plan for 50 Kalo is developed, which is a small firm based in London, UK. Limited digital presence and stiff competition are the major challenges faced by the company.