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Through today's globalization of business, digital marketing has emerged as a transformative tool

Change management is said to be a structured process for implementing new initiatives or existing practices within the company.

The expansion of the importance of cloud environments for important business processes has further amplified the necessity of reliable.

The objective of this study is to propose a novel marketing strategy to Coca-Cola in order to facilitate the reintroduction of their product, New Coke, to the beverage market.

The company's core business covers every part of the energy value chain - from upstream (exploration and production) all the way to downstream, where Shell refines, markets and distributes oil and gas.