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Entrepreneurship is also a critical component in the economic growth of the world because it generates innovations, employment and makes the economy competitive. As the world continues to globalise, entrepreneurs are no longer confined to the local markets and may go international with their operations in order to reach new customers and growth prospects.

Through today's globalization of business, digital marketing has emerged as a transformative tool

Change management is said to be a structured process for implementing new initiatives or existing practices within the company.

The expansion of the importance of cloud environments for important business processes has further amplified the necessity of reliable.

The objective of this study is to propose a novel marketing strategy to Coca-Cola in order to facilitate the reintroduction of their product, New Coke, to the beverage market.