| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of the West of England | Module Title | Meeting Customer Needs |
The core purpose of this report is to develop detailed and critical insights into the service encounters such as at McDonald’s. It mainly highlights the issues related to its operations and marketing. Being the global leader in the fast-food industry. McDonald’s has developed its brand as a consistent quality and quick service provider. Despite this fact, operational inefficiencies are observed at McDonald’s specifically during the peak hours. It leads to massive customer dissatisfaction (Arslan et al. 2021). Therefore, this report mainly sheds light on this service encounter that is observed at the McDonald’s outlet mainly during lunch hours.
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