Researching International Market Opportunities Individual Report Sample

Published: 26 Feb, 2025
Category Report Subject Marketing
University University of Salford Manchester Module Title Researching International Market Opportunities

Introduction

This assignment focuses on Researching International Market Opportunities, helping you understand the importance of research in international business. You will evaluate a company's readiness to internationalize, analyze its product suitability for foreign markets, and assess target market potential. Additionally, you will estimate sales potential and identify suitable foreign business partners with justifications.

Practical skills include data collection, synthesis, and evaluation using digital tools. You will apply research methodologies to conduct independent analysis and present insights effectively. Using both digital and non-digital communication, you will develop clear, concise recommendations and conclusions.

By completing this assessment, you will gain expertise in market evaluation, strategic decision-making, and global business expansion strategies, making you industry-ready.

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