Category | Report | Subject | Marketing |
---|---|---|---|
University | University of Roehampton | Module Title | RBP020L061S Strategic Marketing |
To understand the demand for rugged phones in the market discussion of “Motorola Defy 2” is captivating. An increasing number of people using rugged phones can be an optimistic market for the company. It was founded in 2009 by Colin Batt, Dave Floyd, and Richard Wharton. The company aims to provide rugged and durable mobile phones to heavy workers and specified industries. As it has protection guards and advanced optimised software the reliability of the product is high. Building on these specific features people working in various harsh conditions can explore the product easily. The demand for rugged phones in the international market is rapidly growing for people like construction laborers and manufacturing workers. The growing market of rugged phones can increase up to 4850 million dollars by 2028 (Business Research Insights, 2024).
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