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RBP020L061S Strategic Marketing Report Example 2023/24

Published: 05 Feb, 2025
Category Report Subject Marketing
University University of Roehampton Module Title RBP020L061S Strategic Marketing

About this Unit

To understand the demand for rugged phones in the market discussion of “Motorola Defy 2” is captivating. An increasing number of people using rugged phones can be an optimistic market for the company.  It was founded in 2009 by Colin Batt, Dave Floyd, and Richard Wharton. The company aims to provide rugged and durable mobile phones to heavy workers and specified industries. As it has protection guards and advanced optimised software the reliability of the product is high. Building on these specific features people working in various harsh conditions can explore the product easily. The demand for rugged phones in the international market is rapidly growing for people like construction laborers and manufacturing workers. The growing market of rugged phones can increase up to 4850 million dollars by 2028 (Business Research Insights, 2024). 

Table of Content 

  • Introduction and Product Description    
  • Description    
  • Rationale    
  • Analysis of the Market    
  • Key Market Trends    
  • Key Competitors and Their Positions    
  • Current customers’ attitudes in this market    
  • Identifying Relevant Issues and Opportunities    
  • Segmentation, Targeting, And Positioning    
  • Segmentation and Targeting    
  • Positioning    
  • Recommended Extended Marketing Mix    
  • Product
  • Pricing Strategy
  • Promotional Strategy and Distribution Strategy
  • People, Process, and Physical Evidence    
  • A Discussion of Implementation Issues    
  • References

 

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