Category | Assignment | Subject | Law |
---|---|---|---|
University | Middlesex University London | Module Title | Marketing Theory and Practice |
The market environment plays a major role in the growth of a business or a halt in its performance. These environmental aspects include macro environmental factors that can be evaluated based on the Pestle Analysis tool which involves political, economic, social, technological, environmental and legal aspects (Dalirazar and Sabzi, 2023). The Ocado Group PLC is a major grocery retail brand operating within the UK that functions based on an e-commerce model for the fulfilment of logistics. This study conducts a Pestle evaluation on the basis of UK in order to assess its impacts on the Ocado Group Plc.
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