MKT 1120 Marketing Theory and Practice Assignment 2 Sample | Middlesex UK

Published: 24 Jan, 2025
Category Assignment Subject Marketing
University Middlesex University London Module Title MKT 1120 Marketing Theory and Practice
Word Count 2,000 +/- 10%
Assessment Type Individual Assignment
Assessment Title Part A: Product | Part B : Promotion
Academic Year 2024-25

MKT 1120 Introduction

Consumer demand for eco-friendly and vegan skin care merchandise is using a big change in the UK's health and fashion sector within the route of sustainability. This new fashion highlights purchasers' increasing information of and challenge for the outcomes of merchandise on the surroundings as well as ethical issues...........More

Table of Contents

Introduction................................................................................................................................3 Product.......................................................................................................................................3
EcoGlow Introduction............................................................................................................3
Market Gap and Justification.................................................................................................3
Market Size, Trends, and Competitive Advantage................................................................4
Target Market Specification and Brand Name Justification..................................................4 Promotion...................................................................................................................................5
Mood Board Creation.............................................................................................................5
Promotional Campaign Development....................................................................................6 Conclusion..................................................................................................................................8 References................................................................................................................................10 

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