| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Buckinghamshire New University | Module Title | MG529 Strategic Marketing CW1 |
In this assignment, you will create a strategic marketing plan using the SOSTAC framework. We will cover market analysis, competitors, customer personas, and macro-micro factors (PESTLE, TOWS). Define SMART marketing objectives and create a campaign strategy, which will consider Ansoff's Matrix, target audience, messaging, implementation tactics, and marketing roll-out plan. Digital campaign planning will be done using the RACE model. Lastly, we will recommend KPIs and metrics and discuss audience engagement strategies. This assignment will give you real-world experience of marketing strategy and campaign execution.
-> Market size and trends data
-> Competitors analysis
-> Macro & Microeconomic forces affecting the organisation
PESTLE analysis
TOWS analysis
-> STP
Segmentation
Targeting
Positioning
-> Stakeholders’ analysis
-> The reason for the campaign
-> Strategic goal of the campaign.
-> Ansoff’s matrix.
-> Target audience
-> General campaign messaging
-> GANTT chart
-> Budget
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