MG529 Strategic Marketing CW1 Assignment Example

Published: 24 Feb, 2025
Category Assignment Subject Marketing
University Buckinghamshire New University Module Title MG529 Strategic Marketing CW1

About This Sample

In this assignment, you will create a strategic marketing plan using the SOSTAC framework. We will cover market analysis, competitors, customer personas, and macro-micro factors (PESTLE, TOWS). Define SMART marketing objectives and create a campaign strategy, which will consider Ansoff's Matrix, target audience, messaging, implementation tactics, and marketing roll-out plan. Digital campaign planning will be done using the RACE model. Lastly, we will recommend KPIs and metrics and discuss audience engagement strategies. This assignment will give you real-world experience of marketing strategy and campaign execution.

Table of Content

  • Introduction    
  • Situation    

             -> Market size and trends data    
             -> Competitors analysis    
             -> Macro & Microeconomic forces affecting the organisation    
                                PESTLE analysis    
                                TOWS analysis    
             -> STP    
                                Segmentation    
                                Targeting    
                                Positioning    
              -> Stakeholders’ analysis    

  • Objectives    
  • Strategies    

               -> The reason for the campaign    
               -> Strategic goal of the campaign.    
               -> Ansoff’s matrix.    
               -> Target audience    
               -> General campaign messaging    

  • Tactics    
  • Action    

              -> GANTT chart    
              -> Budget    

  • Control    
  • Conclusion

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