| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | York ST John University | Module Title | MBB7061M: Business Development and Value Creation |
| Assessment No. : | 2 |
| Assessment format: | Business Plan Report |
| Assessment limits: |
3,500 words (+/- 10%) |
Overview of the report: This report includes a brief outline of the selected London-based company CafePod along with its contribution to the food and beverage sector of the UK which is 7.1 million dollars. It also provides information about the products sold by the company which are ground coffee and whole beans.
1.0 Introduction
1.1 Report overview
1.2 Background overview of a chosen existing business
1.3 Aim of the report
2.0 Profile of the company
2.1 Existing business
2.1.1 Company name
2.1.2 Business type
2.1.3 Structure of the business 2.1.4 Location
2.1.5 Market
2.1.6 Product and performance
2.1.7 Business development strategy
3.0 Business model canvas
4.0 Analysis
5.0 Conclusion
References
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