MARK1280 Digital Marketing Assignment Sample | UOG

Published: 10 Feb, 2025
Category Assignment Subject Marketing
University University of Greenwich Module Title MARK1280 Digital Marketing

MARK1280 About This

The  digital marketing campaign aims to position the product as a unique offering in the competitive UK market, leveraging its key selling points: sustainability, style and cost (Murti et al., 2023)....More

Table of Contents

  1. Executive Summary
  2. SWOT Analysis of Burberry and ASOS
  3. Product Development and Audience Segmentation & Persona
  4. SEO and Keyword Research
  5. Email Marketing Campaign
  6. Social Media Campaign
  7. Budget and Resource Allocation
  8. Conclusion 
  9. References

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