BP Summative Assessment Sample | BPP

Published: 18 Aug, 2025
Category Assignment Subject Business
University BPP Business School Module Title Business Project
Word Count 5000 Words

Executive Summary

Apple Inc., a global leader in the tech industry, is facing critical challenges that threaten its market dominance and future growth. These challenges include lagging integration of artificial intelligence (AI), intensifying competition in the smartphone and wearable markets, declining iPhone sales, economic uncertainty, regulatory scrutiny, and overdependence on China for manufacturing and sales................... View More.

Table of Contents

Executive Summary    

1. Introduction    
2. Challenges the Client is Facing    
3. Purpose of the Report    
4. Stakeholder Analysis    

  • 4.1 Stakeholder Classification Using Mendelow’s Matrix    
  • 4.2 External Stakeholders    
  • 4.3 Stakeholder Impact Evaluation    

5. Evaluation and Analysis of Secondary Data    

  • 5.1 Pestle Analysis    
  • 5.2 SWOT Analysis of Apple    
  • 5.3 Porter’s Five Forces Analysis of Apple’s Industry    
  • 5.4 VRIO Analysis of Apple’s Resources and Capabilities    

6. Recommendations and Conclusion    

  • 6.1 Recommendations    
  • 6.2 Conclusion    

References

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