Category | Assignment | Subject | Marketing |
---|---|---|---|
University | griffith university | Module Title | A2: Digital Marketing Strategy |
The core purpose of the undertaken digital marketing report was to develop an integrated marketing plan for latmate.com.au. The findings demonstrated that Flatmate.com.au by targeting international Asian students as depicted in the customer persona and marketing funnel can gain a competitive edge in comparison to the global competitors. The Facebook, Instagram and SEO optimization can help in yielding the desired results of increasing sales conversion by 30% in the next 2 years. The implementation plan and budget visually display the activities and budgets needed for marketing activities. The KPIs and metrics that can be used by Flatmate.com.au are Facebook analytics, Instagram insights and bounce rates to stay on the right track.
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