USB240 Property Market Analysis - Oral presentation and Report | QUT

Published: 27 Jun, 2025
Category Assignment Subject Marketing
University Queensland University of Technology (QUT) Module Title USB240 Market Analysis
Word Count 15% Oral presentation and 35% Research Report
Assessment Type Group Assignment
Assessment Title Oral presentation And Research Report
Assignment:
Property Market Analysis - Oral presentation and Report

USB240 Rationale: 

To  provide  you  with  a  greater  understanding  of  the  issues  associated  with property  market  analysis  across  a  range  of  property  sector  types  and  mixed  uses  in  a hypothetical development. 

This assignment will enable you to develop the following capabilities: 

  • The ability to work independently and collaboratively 
  • Written and verbal communication skills 
  • Core discipline knowledge in Property Market Analysis 
  • Data collection and analysis processes

USB240 Description

Acting  as  a  team  of  property  market  analysts,  your  team  of  four  (maximum)  students  is assigned  to  analyse  four  property  sectors  to  determine  their  suitability and potential for development  for  the  site  located in South Brisbane.  The  address  is  108 Montague Road, South Brisbane,  QLD  4101.  The  land  area is approximately  1.7ha (4.19 acres) with vacant land positioned along Montague Road and Boundary Street. There is also an entrance from Oxford Street.

Please see Figure 1. For more details about the site, video, photos and map please go to:

USB240 Market Analysis Group Assessment 1 & 2

In an in-class presentation, your team will provide a progress update of your market analysis report in the selected week. The following timeline is the weekly milestone expected for the report. Students will select a topic and associated week for the group presentation in the tutorial  sessions from  week  5  to  week  10.  Students  will  need  to  prepare  presentation slides on their topic. Your presentation slides should be submitted online one day prior to the presentation timeslot your  group has  registered for  in weeks, 5-10. The oral  presentation marks will be released within 1-2 weeks following

Key dates and deadlines

USB240 Market Analysis Assignment

Your group acting as property market analysts will conduct analysis and submit a Research Report  that  incorporates  the  feedback  received  on  your  team’s  or  other  groups’  oral presentation. The report will recommend the most suitable sector for development on the subject property site for QUT as an industry partner, and should include analysis of macro and micro economic indicators as well as demand and supply analysis for the property sectors. Each group is required to include analysis outcomes from both primary and secondary data collected from various sources including the data arranged for USB240 students.  

Three teams that receive the highest marks for the research report will have the opportunity to present their market analysis in front of an industry  partner, namely PRD real estate. The winning team will be given opportunities to undertake 100 hours  work experience  at  PRD   Real    Estate    and    will    be    invited to PRD    Real    Estate Research  VIP events  in  the second  half  of  2025.  The  attendance  of  the  events  will  allow  students to  network  with people in the property industry.

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Your tasks (check list is attached in Appendix A)  

1. Group allocation  

Your  ‘market  analysis  team’  will be allowed to form/join groups  in Week  1  of  the  semester Forming/joining groups will continue in week 2. There must  be four  students (maximum)  in each team. Only under exceptional conditions will the size of group numbers change. You can form/join  Groups  by going to People on the USB240 Canvas site. Please join a Group by end of week 2. Students  are encouraged to start work as early as possible and refer to the weekly milestone guide provided.  

2. Get started with your team 

Every team will have access to a team (Group) site via the USB240 Canvas site that only members of that particular team can see and use, e.g. to share, store and communicate with each  other  in  the  one  spot.  You  can  also  have  your  own  group  discussion  and collaborations. Discussions allow you to create and participate in discussions with members of your group. Collaborations allow you to create shared documents with members of your group. If you want to work together using another tool e.g. Facebook, Word Online, Google docs; please discuss  and  agree  with  your  team;  that  is  a  decision  your  team  can  make. The records of your research and teamwork processes must be included in your team research log (see Appendix B). The team tools will not be monitored by the teaching team nor marked. It is a tool to help your team manage, store, collaborate on the tasks required for this assessment. 

This assessment task is an outcome of an agreement between QUT and PRD Real Estate. The PRD Real Estate Research Team will provide a guest lecturer in week 3 and 9. PRD Real Estate provides property related data to help you with your market analysis task. In order to access the resources provided by PRD Real Estate, all students will need to sign a Team contract and data confidentiality and consent form.

ach team (Group) will be required to complete a Team contract, data confidentiality and consent form. This must be submitted by end of week 3. Submission platform is located in your Assessment 1 & 2 Resources Module. The template for Team contract, data  confidentiality  and consent form can  be  downloaded in  the Assessment  1 &  2 Resources Module of the USB240 Canvas site. It is also available in Appendix C.

After the unit coordinator has checked the signed forms, the group will be provided with real estate sales and rental transaction raw data in an Excel form, a suburb profile report and a Cordell property development list in raw data Excel form; which will help you complete the research report. Note: students cannot satisfactorily complete the assignment without access to, and use of, this data in their progress presentation and research report.

3. Arrange site visit as part of the primary data collection 

Every team can and should conduct a self-arranged site visit and take photos as part of the primary data collection. The site visit is not limited to the site but also to the surrounding areas to understand the culture and amenities related to the site. Ideally, you will have completed the site visit by end of week 3/4 for presentations in week 5. 

4.  Register for your group oral presentation during tutorials from weeks 2-4 and begin  your Property Market Analysis and develop Team Presentation. Submit your presentation slides online 24 hours before class presentation.

USB240 Market Analysis Group Assessment 1 & 2 Report

USB240 Market Analysis Group Assessment 1 & 2 Report

USB240 Market Analysis Group Assessment 1 & 2 Report

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RUBRIC FOR USB240 GROUP MARKET ANALYSIS

USB240 Market Analysis Group Assessment 1 & 2 Report

USB240 Market Analysis Group Assessment 1 & 2 Report

USB240 Market Analysis Group Assessment 1 & 2 Report

8. Submission of Market Analysis Report In  preparing the  final submission  of  your  market  analysis report, you  can  attend  drop  in session on week 12. In lecture and tutorial plus additional sessions outside the schedule.

The submission in the Assignment section of Canvas Site of the Report is due in week 12. Finally, you may be selected as a finalist of the market analysis report competition in June 2025 (date will be confirmed and informed to the finalist teams). Your team will be presenting your full report at PRD Real Estate office

Appendix A

USB240 Checklist for Oral presentation and report writing

USB240 Market Analysis Group Assessment 1 & 2 Report

Appendix B

USB240 Team Research Log – Assessment Guide

This research log has two purposes. The first is to help your team keep accurate and consistent records of your primary and secondary data collection and processes.

In the research and professional world this is a necessary/important step in conducting professional and ethical works. Maintaining a daily log is required by professional organisation when you need to apply for professional membership as well.  Secondly, the log will help your team develop and monitor the team work process and ensure contributions and efforts are fair. Along with the tips below, it should help you build a better understanding of how to get teams working at their best.

This ability to recognise and articulate (reflect on) your teams’ skills and processes is essential for writing a resume or addressing selection criteria, interviewing for a job or promotion, identifying opportunities for professional development and promotion, and working successfully with others.

USB240 Market Analysis Group Assessment 1 & 2 Report

Appendix C

USB240 Team Contract and Confidentiality form

USB240 Team Contract, data confidentiality and consent form 15   Appendix C USB240 Team Contract and Confidentiality form A. Team Contract The purpose of the Team Contract is to create an agreement between team members and to ensure that members contribute equitably towards addressing the group assessment requirements.

While not exhaustive, this document will assist you in thinking about: ground rules; communication and conflict resolution expectations; team responsibilities; and, allocation of tasks to be performed. This document will be used by the Tutor and/or Unit Coordinator as a basis to resolve any issues that arise throughout the process of team work.

USB240 Market Analysis Group Assessment 1 & 2 Report

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