University of Hull Assignment Brief- essays, reports, case studies, dissertations

772103 Assignment: This module is designed to equip students with the competencies necessary to navigate a marketing orientation through the critical stages of the marketing planning process.

Advanced sentiment analysis is an important component of NLP (Natural Language Processing) that makes it easier to analyse the viewpoints, feelings, and behaviours expressed in text. Conventional sentiment analysis techniques, such as machine learning and lexicon-based models.

Develop and apply business management theories, processes, best practice and tactics to deliver transformational change in a real-world business context.

Students work weekly on groups task related to the subject. Each week they will present their work on case analysis in regard.

You are required to demonstrate a clear understanding of your chosen company,  including its industry, competitive landscape, and its efforts of social media marketing.  Further, you are encouraged to develop a clear target audience for the plan, including  in-depth “personas”.