| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of Salford Manchester (UOS) | Module Title | User and Customer Experience |
| Word Count | 20-minute recorded |
|---|---|
| Assessment Title | Mixed Digital Media Portfolio- A 20-minute recorded Presentation |
| Academic Year | 2024-25 |
| Level: | 7 |
| Submission deadline date and time: | The submission deadline is Monday 01st September 2025 [01/09/2025] by no later than 16:00. Any submission received after 16:00 (even if only by a few seconds is considered as late). |
This module explores the importance of user and customer experience in a digital era. Students will gain a comprehensive understanding of the principles, strategies, and techniques involved in creating exceptional user experiences and building customer loyalty online. Through a combination of theoretical knowledge and practical applications, students will develop the skills necessary to design and optimise user & customer-centric strategies.
For your assessment, you are required to create a Mixed Digital Media Portfolio that demonstrates your understanding and application of user and customer experience (UX and CX) principles. You will need to conduct a comprehensive analysis of a selected company, its competitors and practices implemented by them to enhance UX and CX. You can choose any company for this assessment. Your individual portfolio should include the following elements:
Structure, Review of credible sources, citations, and References (10 Marks)
IMPORTANT: Please ensure you add references for your source (both in-text citation and full list of references at the end) and support your presentation with screenshots, graphics and animation wherever necessary.
Are You Looking for Answer of This Assignment
Request to Buy Answer|
Task |
Weighting |
|
Introduction |
15% |
|
Literature Review |
20% |
|
Analysis, Comparison, and Implementation |
35% |
|
Evaluation and Conclusion |
20% |
|
Structure, Review of credible sources, citations, and References |
10% |
|
Total |
100% |
Assessed Intended Learning Outcomes – Knowledge and Understanding
Upon successful completion of the module, you will be able to:
On completion, you will have developed:
Collect, analyse, and interpret data to understand the performance of UX and CX initiatives
|
Level of Performance |
% Mark |
Assessment Criteria |
|
Outstanding |
90 - 100 |
This portfolio demonstrates an outstanding understanding of User Experience (UX) and Customer Experience (CX) principles, meticulously integrating them into a Mixed Digital Media Portfolio. The introduction is outstanding, offering a concise overview of the project's scope, including a discussion of five key trends in UX and CX, and presenting a sound justification of choice of the selected company, along with a perfect user profile. The literature review is outstanding, providing a perfect foundation of theoretical frameworks and models related to website design, UX, and CX. It thoroughly explores strategies for enhancing these experiences, alongside outstanding explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX. The analysis, comparison, and implementation sections are outstanding, displaying a deep and nuanced understanding of competitive analysis through the application of a specific model. The portfolio presents an outstanding website analysis, illustrating the web architecture, usability, accessibility, and other brand-building elements that enhance UX and CX. Furthermore, it outstandingly compares the implementation of key trends and principles by the chosen organization against its competitors, with an extremely detailed exploration of the customer journey relevant to the business. The evaluation section is outstandingly researched, incorporating both qualitative and quantitative evaluations supported by highly relevant tools and key metrics to measure the impact on UX and CX. The conclusions outstandingly synthesize the findings, offering insightful suggestions for future improvements. The overall presentation of the portfolio is outstandingly professional, maintaining a highly compelling and coherent structure throughout. The adherence to academic standards is impeccable, with an outstanding review of credible sources, |
|
|
|
citations, and references. This portfolio serves as an outstanding model of excellence in both content and presentation, from the initial introduction through to the final evaluation and conclusion. |
|
Excellent |
80 - 89 |
This portfolio demonstrates an excellent understanding of User Experience (UX) and Customer Experience (CX) principles, perfectly integrating them into a Mixed Digital Media Portfolio. The introduction is excellent, providing a crisp overview of the project's scope, including a discussion of five key trends in UX and CX, and presenting a remarkably justified choice of the selected company, along with a splendid user profile. The literature review is excellent, offering a brilliant foundation of theoretical frameworks and models related to website design, UX, and CX. It completely explores strategies for enhancing these experiences, accompanied by excellent explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX. The analysis, comparison, and implementation sections are excellent, demonstrating a profound understanding of competitive analysis through the application of a specific model. The portfolio presents an excellent website analysis, highlighting the web architecture, usability, accessibility, and other brand-building elements that enhance UX and CX. Furthermore, it remarkably compares the implementation of key trends and principles by the chosen organization against its competitors, with a very detailed exploration of the customer journey relevant to the business. The evaluation section is superbly researched, incorporating both qualitative and quantitative evaluations supported by significant tools and key metrics to measure the impact on UX and CX. The conclusions proficiently synthesize the findings, offering insightful suggestions for future improvements. The overall presentation of the portfolio is highly professional, maintaining an excellent and sound structure throughout. The adherence to academic standards is commendable, with an excellent review of credible sources, citations, and references. This portfolio serves as an excellent example of powerful content and presentation, from the initial introduction through to the final evaluation and conclusion. |
|
Very good |
70 - 79 |
This portfolio demonstrates a very good understanding of User Experience (UX) and Customer Experience (CX) principles, effectively integrating them into a Mixed Digital Media Portfolio. The introduction is very good, offering a clear overview of the project's scope, including a discussion of five key trends in UX |
|
|
|
and CX, and presenting a well-justified choice of the selected company, along with an extended user profile. The literature review is very good, providing a solid foundation of theoretical frameworks and models related to website design, UX, and CX. It precisely explores strategies for enhancing these experiences, along with very good explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX. The analysis, comparison, and implementation sections are very good, demonstrating a firm understanding of competitive analysis through the application of a specific model. The portfolio presents a very good website analysis, illustrating the web architecture, usability, accessibility, and other brand- building elements that enhance UX and CX. Furthermore, it effectively compares the implementation of key trends and principles by the chosen organization against its competitors, with a detailed exploration of the customer journey relevant to the business. The evaluation section is well-researched, incorporating both qualitative and quantitative evaluations supported by appropriate tools and key metrics to measure the impact on UX and CX. The conclusions effectively synthesize the findings, offering insightful suggestions for future improvements. The overall presentation of the portfolio is very professional, maintaining a very good and consistent structure throughout. The adherence to academic standards is commendable, with a very good review of credible sources, citations, and references. This portfolio serves as a very good example of strong content and presentation, from the initial introduction through to the final evaluation and conclusion. |
|
Good |
60 - 69 |
This portfolio demonstrates a good understanding of User Experience (UX) and Customer Experience (CX) principles, successfully integrating them into a Mixed Digital Media Portfolio. The introduction is good, providing a brief overview of the project's scope, including a discussion of five key trends in UX and CX, and presenting a good justification of choice of the selected company, along with a clear user profile. The literature review is good, offering a balanced foundation of theoretical frameworks and models related to website design, UX, and CX. It explores strategies for enhancing these experiences, with good explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX. The analysis, comparison, and implementation sections are good, demonstrating a clear understanding of competitive |
|
|
|
analysis through the application of a specific model. The portfolio presents a good website analysis, illustrating the web architecture, usability, accessibility, and other brand-building elements that enhance UX and CX. Furthermore, it successfully compares the implementation of key trends and principles by the chosen organization against its competitors, with a detailed exploration of the customer journey relevant to the business. The evaluation section is properly researched, incorporating both qualitative and quantitative evaluations supported by good tools and key metrics to measure the impact on UX and CX. The conclusions reasonably synthesize the findings, offering insightful suggestions for future improvements. The overall presentation of the portfolio is professional, maintaining a logical and clear structure throughout. The adherence to academic standards is commendable, with a good review of credible sources, citations, and references. This portfolio serves as a good example of effective content and presentation, from the initial introduction through to the final evaluation and conclusion. |
|
Satisfactory |
50 - 59 |
This portfolio demonstrates a satisfactory understanding of User Experience (UX) and Customer Experience (CX) principles, integrating them into a Mixed Digital Media Portfolio. The introduction is satisfactory, providing a short overview of the project's scope, including a discussion of five key trends in UX and CX, and presenting a justifiable choice of the selected company, along with a clear user profile. The literature review is satisfactory, offering a basic foundation of theoretical frameworks and models related to website design, UX, and CX. It explores strategies for enhancing these experiences, with satisfactory explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX. The analysis, comparison, and implementation sections are satisfactory, demonstrating a reasonable understanding of competitive analysis through the application of a specific model. The portfolio presents a satisfactory website analysis, illustrating the web architecture, usability, accessibility, and other brand-building elements that enhance UX and CX. Furthermore, it adequately compares the implementation of key trends and principles by the chosen organization against its competitors, with a basic exploration of the customer journey relevant to the business. The evaluation section is adequately researched, incorporating both qualitative and quantitative evaluations supported by relevant tools and key metrics to measure the impact on UX and CX. The conclusions adequately synthesize |
|
|
|
the findings, offering reasonable suggestions for future improvements. The overall presentation of the portfolio is satisfactory, maintaining a modest and reasonable structure throughout. The adherence to academic standards is acceptable, with a satisfactory review of sources, citations, and references. This portfolio serves as a satisfactory example of content and presentation, from the initial introduction through to the final evaluation and conclusion. |
|
Needs improvement |
40 - 49 |
This portfolio needs improvement in its understanding and application of User Experience (UX) and Customer Experience (CX) principles within the Mixed Digital Media Portfolio. The introduction needs improvement, as it offers only a basic overview of the project's scope, with a discussion of five key trends in UX and CX that could be more detailed and a choice of the selected company that lacks strong justification and a clear user profile. |
|
|
|
The literature review needs improvement, as it provides only a limited foundation of theoretical frameworks and models related to website design, UX, and CX. The exploration of strategies for enhancing these experiences is minimal, and the explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX need improvement to be more comprehensive and insightful. |
|
|
|
The analysis, comparison, and implementation sections need improvement, displaying only a surface-level understanding of competitive analysis through the application of a specific model. The portfolio presents a needs improvement website analysis, which briefly touches on web architecture, usability, accessibility, and other brand-building elements without offering deep insights into how these enhance UX and CX. Additionally, the comparison of the implementation of key trends and principles by the chosen organization against its competitors needs improvement in terms of depth and detail, and the exploration of the customer journey is rather basic. |
|
|
|
The evaluation section needs improvement in its research, incorporating only basic qualitative and quantitative evaluations with limited support from relevant tools and key metrics to measure the impact on UX and CX. The conclusions need improvement to better synthesize the findings and provide more insightful suggestions for future improvements. |
|
|
|
The overall presentation of the portfolio needs improvement to achieve a more professional standard, with a more logical and coherent structure. The adherence to academic standards is inconsistent, and the review of credible sources, citations, and references needs improvement to meet acceptable academic standards. This portfolio needs improvement in both content |
|
|
|
and presentation, from the initial introduction through to the final evaluation and conclusion. |
|
Needs significant revision |
30 - 39 |
This portfolio needs significant revision in its understanding and application of User Experience (UX) and Customer Experience (CX) principles within the Mixed Digital Media Portfolio. The introduction needs significant revision, as it provides an incomplete overview of the project's scope, with a discussion of five key trends in UX and CX that lacks depth and a choice of the selected company that is inadequately justified, along with an unclear user profile. |
|
|
|
The literature review needs significant revision, as it offers a weak foundation of theoretical frameworks and models related to website design, UX, and CX. The exploration of strategies for enhancing these experiences is insufficient, and the explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX need significant revision to be more thorough and detailed. |
|
|
|
The analysis, comparison, and implementation sections need significant revision, showing a superficial understanding of competitive analysis through the application of a specific model. The portfolio presents a needs significant revision website analysis, which only briefly touches on web architecture, usability, accessibility, and other brand-building elements without offering substantial insights into how these enhance UX and CX. Additionally, the comparison of the implementation of key trends and principles by the chosen organization against its competitors needs significant revision to provide a more in-depth and detailed exploration, and the customer journey analysis is underdeveloped. |
|
|
|
The evaluation section needs significant revision in its research approach, as it incorporates only basic qualitative and quantitative evaluations with minimal support from relevant tools and key metrics to measure the impact on UX and CX. The conclusions need significant revision to better synthesize the findings and offer more comprehensive and insightful suggestions for future improvements. |
|
|
|
The overall presentation of the portfolio needs significant revision to reach a professional standard, with a need for a more logical and coherent structure. The adherence to academic standards is lacking, and the review of credible sources, citations, and references needs significant revision to meet acceptable academic requirements. This portfolio needs significant revision in both content and presentation, from the initial introduction through to the final evaluation and conclusion. |
|
Needs substantial work |
0 - 29 |
This portfolio needs substantial work in its understanding and application of User Experience (UX) and Customer Experience (CX) principles within the Mixed Digital Media Portfolio. The |
|
|
|
introduction needs substantial work, as it offers an incomplete overview of the project's scope, with no clear discussion of the five key trends in UX and CX, and the choice of the selected company is inadequately justified, along with an unclear or missing user profile. The literature review needs substantial work, as it provides a weak or non-existent foundation of theoretical frameworks and models related to website design, UX, and CX. The exploration of strategies for enhancing these experiences is either absent or minimal, and the explanations of monitoring mechanisms, tools, and metrics used for evaluating UX and CX need substantial work to be more comprehensive and insightful. The analysis, comparison, and implementation sections need substantial work, displaying a limited or nonexistent understanding of competitive analysis through the application of a specific model. The portfolio presents a needs substantial work website analysis, which either briefly touches on or neglects web architecture, usability, accessibility, and other brand-building elements, without offering deep insights into how these enhance UX and CX. Additionally, the comparison of the implementation of key trends and principles by the chosen organization against its competitors needs substantial work to provide a more detailed exploration, and the customer journey analysis is either missing or underdeveloped. The evaluation section needs substantial work in its research approach, incorporating only basic or non-existent qualitative and quantitative evaluations with minimal or no support from relevant tools and key metrics to measure the impact on UX and CX. The conclusions need substantial work to better synthesize the findings and offer more insightful suggestions for future improvements. The overall presentation of the portfolio needs substantial work to achieve a professional standard, with a more logical and coherent structure. The adherence to academic standards is lacking, and the review of credible sources, citations, and references needs substantial work to meet acceptable academic requirements. This portfolio needs substantial work in both content and presentation, from the initial introduction through to the final evaluation and conclusion. |
Achieve Higher Grades of This Assignment & Raise Your Grades
Order Non Plagiarized AssignmentLooking for the solution of the User and Customer Experience Assignment? Look no further! There are specialized professionals for all categories of assignments who offer you plagiarism-free and superior content. You are assured that our business management assignment help service will make you productive and help you achieve high grades in your academic year. A free list of assignment samples written by PhD experts is also provided here that can help you boost your study power and check the quality of the assignment. So contact us today and get your top-notch assignment!
Let's Book Your Work with Our Expert and Get High-Quality Content
