TO5107 Quality Visitor Experience Management Assessment 3 | JCU

TO5107 Assessment 3: Action Plan

Aligned subject learning outcomes    

• apply principles for visitor experience management to real world business settings
• critically analyze sustainability aspects of visitor experience development and management
• use design thinking and service quality principles to design new, or enhance existing, visitor experience opportunities 

Requirements for successful completion of this assessment item

Students need to achieve an overall percentage of 50% or more across all assessment tasks, therefore a student may not need to pass this assessment task to pass this subject, but they must make a reasonable attempt. 
Students must meet the following criteria to achieve at least a Pass.

• Employs appropriate language and accepted principles of English and APA citation. Communicates clearly and coherently but not always concisely with very few errors in expression and referencing
• All sources are acknowledged with in text citations and proper and complete APA style references.  All direct quotes are identified with quotation marks, author and date and page number. Plagiarism software does not identify issues with close paraphrasing. Uses 5 or fewer direct quotes
• Must include all the sections set out as instructed
  Students must be able to demonstrate that they have made a concerted effort to complete the work required for the assessment (ie. They have used the assigned readings, and conducted additional research required to understand the topic)

TO5107 Assessment 3: Description

This assessment builds upon the previous assessment 2.  Students should develop a story-based element for the experience they have been working with in their previous assessments.  As one of the major ways to support a story-based experience in visitor experience is through communication /interpretation for visitors this should be explored in more detail in this assessment. In addition, the story-based experience should incorporate the elements that make a story attractive across cultures, thus integrating the outcomes of the activities conducted in class on cross-cultural story elements.

The assessment should have the following sections

1. Recap of the Visitor Experience Concept (200–250 words)

• Summary of the visitor experience concept developed in Assessment 2.
• Target audience and key features of the experience.
• How the experience lends itself to story-based interpretation.

2. Story-Based Visitor Experience (300–350 words)

• Description of the story-based element being created.
• Include the story as an Appendix
• Narrative structure (setting, characters, conflict, resolution).
• How the story enhances emotional engagement and learning.
• Relevance to the location, culture, or heritage of the site/experience.

3. Cross-Cultural Storytelling Considerations (250–300 words)

• Key insights from in-class activities on cross-cultural differences in storytelling (e.g. narrative structure, symbolism, values).
• How these insights inform the story design and delivery.
• Examples of how the story will be made appealing and meaningful to diverse cultural audiences.

4. Visitor Communication and Interpretation Plan (300–350 words)

• Communication tools and channels to be used (e.g., guided tours, signage, audio guides, AR apps, storytelling events).
• How these tools support the delivery of the story and sustainability messages.
• Accessibility considerations (language, readability, sensory inclusion).
• Staff training or technology needs.

5. Implementation Timeline and Next Steps (150–200 words)

• Short timeline for rollout of the story-based experience and interpretation tools.
• Key milestones and responsible parties.
  How success will be measured or evaluated (e.g. visitor feedback, learning outcomes).

TO5107 Assessment 3: Rubric Marking Criteria