| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | James Cook University | Module Title | TO5102 Tourism and Hospitality Operations |
| Academic Year | 2025-26 |
|---|
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Assessment title |
Business Proposal |
|
Aligned subject learning outcomes |
· understand the contemporary management issues and challenges that confront tourism and hospitality operators · develop and evaluate strategies for managing the processes and performance of tourism and hospitality operations · develop an understanding of management and leadership skills and qualities that are central to tourism and hospitality operations · understand the notion of the knowledge economy and its implications for tourism and hospitality · analyse the impact of competitors, customers and environmental factors on the success of tourism and hospitality operations |
|
Weighting and due date |
20% Report Due Week 4, Sunday, 5:00 pm Slides Due Week 4, Monday, 5:00 pm Presentations in class, Week 4, Wednesday, 1:00 pm |
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Individual or Group |
Group C Individual |
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Word or time limit |
8-10 pages written proposal and 5 minutes per student presentation |
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Requirements for successful completion of this assessment item |
Students need to achieve an overall percentage of 50% or more across all assessment tasks; therefore, a student may not need to pass this assessment task to pass this subject. |
|
Generative AI use |
Generative AI tools are restricted in this assessment item In this assessment, you can use Generative Artificial Intelligence (GenAI) to insert images and grammar check only. Any use of generative AI must be appropriately acknowledged and include a |
Assessment 1: Description
This assessment aims to evaluate the ability to work as a group to develop a proposal for a new or existing tourism/hospitality business. The business proposal is the first part of the Business Operations assignment.
Working in Teams: The ability to “lead, manage and contribute effectively to teams” is a key JCU Graduate skill and an important skill sought by employers. Working in teams, under proper conditions, encourages peer learning and peer support. Sometimes members of a team will not contribute equally to the task, resulting in some students carrying the full load or the team's effort. Should you have a conflict in your team, it is important to advise the lecturer as soon as possible. The lecturer will retain the right (after hearing claims from students) to decide when a group should be disbanded. In exceptional circumstances, individual assessment options are available to students only after a concerted effort has been made to work with other team members.
Instructions:
Submission:
Submit your assessment task to the Assessment Drop Box on the LearnJCU subject site.
Business Proposal: Presentation (10%)
|
Criteria |
High distinction 85 – 100% |
Distinction 75 – 84% |
Credit 65 – 74% |
Pass 50 – 64% |
Unsatisfactory 0- 4G% |
Grade |
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STYLE s STRUCTURE CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 10% |
Ideas are clearly organised, developed, C supported to achieve a clear purpose. Smooth transitions are used between ideasand speakers. The presenter used techniques to keep the audience engaged. The material is well balanced |
Ideas are mostly organised, developed, C supported to achieve a clear purpose. The presenter used some techniques to keep the audience engaged. The material is mostly well balanced |
Ideas are somewhat organised, developed, C supported to achieve a clear purpose. The presenter used few techniques to keep the audience engaged. The material is well balanced |
Ideasare sufficiently developed; the main purpose is stated. Transitions may be needed. The presenter made an attempt to keep the audience engaged. Too much coverage of some content areas at the expense of other areas. |
Ideas are not focused or developed; the main purpose is not clear. Transitions may be needed. The presenter was not able to keep the audience engaged. Too much coverage of some content areas at the expense of other areas. |
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CONTENT CLO 5/ CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 30% |
The presentation providesan excellent summary of content of the proposal. Content throughout the presentation is accurate C relevant - no factual errors. The information is presented clearly and |
The presentation provides a very good summary of content of the proposal. Content throughout the presentation is accurate C relevant - no factual errors. The information is |
The presentation providesa good summary of content of the proposal. Content throughout the presentation is mostly accurate C relevant. The information is presented is mostly |
Content is sufficiently relevant. Information is explained sufficiently. Presentation shows some attempt at original thought. The conclusion is sufficient. |
Content is typically confusing, irrelevant or contains more than one error. Information is not explained clearly; and / or there is too much detail or too little detail. Presentation shows |
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concisely. Presentation shows considerable originality and inventiveness. A satisfying conclusion leaves the audience with a sense of closure. |
presented clearly. Presentation shows considerable originality. A satisfying conclusion leaves the audience with a sense of closure |
clear. Presentation shows moderate originality. A satisfying conclusion. |
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very little attempt at original thought. The conclusion is abrupt or limited. |
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VISUAL AIDS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 35% |
Font formats are carefully planned to enhance readability and content. Slide background doesnot detract from text or other graphics. Graphics are attractive (size, colour) C support the content of the presentation. Slide content is relevant, concise and appropriate. |
Font formats are adequately planned to enhance readability and content. Slide background does not detract from text or other graphics. Graphics (size, colour) support the content of the presentation. Slide content is relevant, concise and appropriate. |
Font formats are mostly planned to enhance readability and content. Slide background does not detract from text or other graphics. Graphics (size, colour) are mostly supporting the content of the presentation. Slide content is relevant. |
Font formatting is acceptable. Background mostly doesn’t clashes with other content on slide. Few graphics detract from the content of the presentation. Content matches to verbal presentation. |
Font formatting makes it very difficult to read the material. Background makes it difficult to read text or clashes with other content on slide. Graphicsdetract from the content of the presentation. Content is superfluous, verbose or not well matched to verbal presentation. |
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PRESENTATION SKILLS CLO 5/CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 15% |
The delivery is natural and confident - good volume, pace and rhythm etc. Clear articulation and pronunciation of words. Limited filler words (“ums”) are used. Language choices are vivid and precise. Used natural, appropriate gesturesand comfortable and relaxed body language. Friendly, confident eye contact and occasional glances at notes. Clothing and appearance show an awareness of professional norms. |
The delivery is mostly natural and confident - good volume, pace and rhythm etc. Clear articulation and pronunciation of words. Limited filler words (“ums”) are used. Language choices are precise. Used natural, appropriate gestures and comfortable and relaxed body language. Friendly, confident eye contact and occasional glances at notes. Professional attire is maintained |
The delivery is good in terms of volume, pace and rhythm etc. Mostly clear articulation and pronunciation of words. Limited filler words (“ums”) are used. Language choices are mainly precise. Used mostly appropriate gestures and comfortable body language. Friendly and confident eye contact. Professional attire is maintained |
Voice modulation is acceptable. Articulation and pronunciation tend to be sloppy in some areas. Filler words (“ums,”) are used sometimes. Language choicesare appropriate. Some gestures repetitive due to nervousness. Moderate eye contact and dependence on notes. Professional attire is maintained |
Slow, monotonous voice or fast, garbled speech. Articulation and pronunciation tend to be sloppy. Filler words (“ums,”) are used excessively. Language is limited, peppered with slang or jargon, too complex, or too dull. Gestures and movements may be jerky or excessive; nervous gestures apparent. Didn’t look at audience at all, over dependence on notes. Clothing choices may also convey disrespect for the audience. |
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Total |
/100 |
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Business Proposal: Written Report (10%)
|
Criteria |
High distinction 85 – 100% |
Distinction 75 – 84% |
Credit 65 – 74% |
Pass 50 – 64% |
Unsatisfactory 0-4G% |
Grade |
|
CONTENT CLO 5/CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO2/ SLO 5
Weight: 40% |
Contents page provides an accurate reflection of structure and pagination. Comprehensive description of business, clearly articulates what the business is about. Location is well described and justified. Profile(s) of target markets well developed and backed up with research. Evaluation of competitors shows evidence of critical evaluation and thought. Justification for management team well thought out and skills/experience clearly matched with needs of business. Overall, relevant C up-to-date content that goes beyond the obvious or predictable. |
Contents page provides an accurate reflection of structure and pagination. Description of business, clearly articulates what the business is about. Location is described and justified. Profile(s) of target markets developed and backed up with research. Evaluation of competitors shows evidence of critical evaluation and thought. Justification for management team well thought out and skills /experience clearly matched with needs of business. Overall, relevant content that goes beyond the obvious or predictable |
Contents page provides a reflection of structure and pagination. Description of business, mostly articulates what the business is about. Location is justified. Profile(s) of target markets developed and backed up with research. Evaluation of competitors shows evidence of evaluation and thought. Justification for management team thought out and skills/experience matched with needs of business. Overall, relevant C up-to-date content |
Contents page provides a reflection of structure and pagination. Description of business roughly indicates what the business is about. Location is merely stated. Profile(s) of target markets identified. Evaluation of competitors shows evidence of thought. Justification for management team and skills/experience matched with needs of business. Overall, relevant content |
Contents page has pagination errors and missing information. Businessdescription is too brief, poorly developed or missing important information. Location choice poorly described and not backed up with justification. Profiles of target markets lacking in detail, not well developed or not pragmatic. Analysis of competitors is superficial. Managerial needsand experience lacking analytical insight. Content is dated, limited or unclear, with irrelevant information |
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CREATIVITY CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 10% |
Proposal shows considerable originality, inventiveness and novel solutions. Proposal analyses the hospitality and tourism business context and transforms into a superior idea, service/product or format |
Proposal shows originality and some novel solutions. Proposal analyses the hospitality and tourism business context and transforms into a great idea, service/product or format |
Proposal shows originality and few solutions. Proposal analyses the hospitality and tourism business context and transforms into a good idea, service/product or format |
Proposal shows few solutions. Proposal analyses the hospitality and tourism business context and transforms into a acceptable idea, service/product or format |
Proposal showsvery little attempt at original thought. Fails to apply creative and innovative thinking in this tourism C hospitality business context |
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ORGANISATI ON CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 15% |
Headings and titles are accurate and follow numbering conventions Structure and sequence of ideas is logical and effective. Labelling of tables and figures is consistent and follows conventions. Appendices are appropriate and complete and are referred to in the text |
Headings and titles follow numbering conventions. Structure and sequence of ideas is logical and effective. Labelling of tables and figures is consistent and follows conventions. Appendices are complete and referred to in the text |
Headings and titles mostly follow numbering conventions. Structure and sequence of ideas is effective. Labelling of tables and figures is mostly consistent and follows conventions. Appendices are referred to in the text |
Headings and titles are numbered in an acceptable way. Structure and sequence of ideas is effective. Labelling of tables and figures is acceptable. Appendices are included. |
Headings do not reflect content or do not follow numbering conventions. There is no identifiable internal structure or sequence. Labelling of tables and figures contains errors or do not follow conventions. Appendices are not needed, are not referred to or are missing |
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WRITING SKILLS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 15% |
The report demonstrates a very good grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are specific and accurate. It is easy to understand just what the author means. Sentences and paragraphs are well constructed, with |
The report demonstrates a good grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are precise and accurate. It is easy to understand just what the author means. Sentences and paragraphs are properly constructed, with |
The report demonstrates a fair grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are fairly accurate. Mostly easy to understand just what the author means. Sentences and paragraphs are constructed, with natural flow/rhythm, and |
The report demonstrates an acceptable standard writing conventions (i.e. spelling, punctuation, grammar). Words are accurate with only few errors. Acceptable understanding of what the author means. Sentences and |
Errors in spelling, punctuation, capitalization, and grammar are distracting and make the text difficult to read. Poor word choice and/or spelling errors that distract from the content. Sentences and paragraphs are |
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Criteria |
High distinction 85 – 100% |
Distinction 75 – 84% |
Credit 65 – 74% |
Pass 50 – 64% |
Unsatisfactory 0-4G% |
Grade |
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natural flow/rhythm, and expressive, varied structure. |
flow/rhythm, and expressive, varied structure |
expressive, varied structure |
paragraphsare constructed, with acceptable flow/rhythm. |
choppy, incomplete, rambling or awkward. |
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REFERENCIN G CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 10% |
APA conventions are diligently followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions are followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions mostly followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions are mostly followed when citing sources in text except in few citations. The reference list is presented alphabetically |
Sources not identified in text or are not presented using APA style The reference list is incomplete, references are poorly constructed or are not sorted alphabetically |
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PRESENTATIO N SKILLS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 10% |
Title page is attractive and the proposal is professionally presented. Appropriate use of fonts and line spacing. The length is within the parameters established for the task. Pagination is correct |
Title page is good and the proposal is professionally presented. Good use of fonts and line spacing. The length is within the parametersestablished for the task. Pagination is correct |
Title page is appropriate and the proposal is professionally presented. Mostly suitable use of fonts and line spacing. The length is monthly within the parameters established for the task. Pagination is correct |
Title page and the proposal is acceptable. Acceptable use of fonts and line spacing. Acceptable length and pagination. |
Title page is dull and uninspiring, the presentation is not of an acceptable business standard Poor choice in font style / size and line spacing are a major distraction. The proposal is too short or too long. Page numbering incorrect or page numbers missing |
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Total |
/100 |
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Assessment title |
Manual |
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Aligned subject learning outcomes |
· understand the contemporary management issues and challenges that confront tourism and hospitality operators · develop and evaluate strategies for managing the processes and performance of tourism and hospitality operations · develop an understanding of management and leadership skills and qualities that are central to tourism and hospitality operations · understand the notion of the knowledge economy and its implications for tourism and hospitality · analyse the impact of competitors, customers and environmental factors on the success of tourism and hospitality operations |
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Weighting and due date |
40%- Due Week 8, Sunday, 5:00 pm |
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Individual or Group |
Group assessment item |
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Word or time limit |
4,000 words |
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Requirements for successful completion of this assessment item |
Students need to achieve an overall percentage of 50% or more across all assessment tasks, therefore a student may not need to pass this assessment task to pass this subject. |
|
Generative AI use |
Generative AI tools are restricted in this assessment item In this assessment, you can use Generative Artificial Intelligence (GenAI) in order to insert image and grammar check only. Any use of generative AI must be appropriately acknowledged and include a
|
Assessment 2: Description
This assessment aims to evaluate application of learnt Tourism and hospitality operations concepts, process on a chosen organisation. You are required to develop a written operations manual that describes how you will manage the day to day aspects of your proposed business.
Instructions:
The manual will include parts of the business proposal. It should include two of the following dimensions of operations:
a) procedures for managing service quality
b) human resources
c) suppliers, alliances and partnerships
d) strategies for managing demand
e) revenue maximisation and cost control
f) legal compliance
g) marketing, PR and crisis management
A section outlining the sustainability measures of the business operations is also compulsory. These topics must closely follow topics that are explored in the modules for this subject. The manual should be approximately 4,000 words in length (excluding tables, figures and references).
Submission:
Submit your assessment task to the Assessment Drop Box on the LearnJCU subject site.
|
Criteria |
High distinction 85 – 100% |
Distinction 75 – 84% |
Credit 65 – 74% |
Pass 50 – 64% |
Unsatisfactory 0-4G% |
Grade |
|
CONTENT CLO 5/CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 40% |
Evidence of using feedback from peers and lecturer to improve business proposal. Evidence of having read extensive relevant literature. Accurate, and independent synthesis of key points from the literature. Appropriate use of examples to illustrate ideas DIMENSIONS (ANY TWO OF THE FOLLOWING): -Human resource needs, responsibilities, recruiting and training are well considered -Marketing, PR and crisis management procedures and systems well thought out -Service Quality processes show a very good understanding of contemporary practice -Proposed management of alliances, partnerships and suppliers is excellent -Revenue maximisation C cost reduction actions clearly articulated, realistic budget. -Legal compliance procedures indicate a very good understanding of legal responsibilities -Practical strategies for managing and adapting demand and capacity problems |
Evidence of using most feedback from peers and lecturer to improve business proposal. Evidence of having read extensive relevant literature. Good independent synthesis of key points from the literature. Good use of examplesto illustrate ideas DIMENSIONS (ANY TWO OF THE FOLLOWING): -Human resource needs, responsibilities, recruiting and training are mostly considered -Marketing, PR and crisis management proceduresand systems fittingly thought out -Service Quality processesshow a good understanding of contemporary practice -Proposed management of alliances, partnershipsand suppliers is very good. -Revenue maximisation C cost reduction actions articulated, realistic budget. -Legal compliance procedures indicate a good understanding of legal responsibilities -Apt strategies for managing and adapting demand and capacity problems |
Some evidence of using feedback from peers and lecturer to improve business proposal. Evidence of having read many relevant literature. Independent synthesis of key points from the literature. Some examples used to illustrate ideas DIMENSIONS (ANY TWO OF THE FOLLOWING): -Human resource needs, responsibilities, recruiting and training are considered -Marketing, PR and crisis management proceduresand systems thought out -Service Quality processesshow a fair understanding of contemporary practice -Proposed management of alliances, partnershipsand suppliers is good -Most revenue maximisation C cost reduction actions clearly articulated, realistic budget. -Legal compliance procedures indicate a some understanding of legal responsibilities Some good strategies for managing and adapting demand and capacity problems |
Few evidence of using feedback from peers and lecturer to improve business proposal. Evidence of having read some relevant literature. Some synthesis of key points from the literature. Few examples to illustrate ideas DIMENSIONS (ANY TWO OF THE FOLLOWING): -Some human resource needs, responsibilities, recruiting and training are considered -Some marketing, PRand crisis management procedures and systems thought out -Service Quality processesshow an understanding of contemporary practice -Proposed management of alliances, partnerships and suppliers is acceptable -Revenue maximisation C cost reduction actions clearly articulated, realistic budget. -Legal compliance procedures indicate an acceptable understanding of legal responsibilities -Few strategies for managing and adapting demand and capacity problems |
No effort to improve business proposal from last submission. Little or no evidence of having read the relevant literature Simple restatement of the sources with little or no evidence of independent thinking Lack or examples, or incorrect application of examples. DIMENSIONS (ANY TWO OF THE FOLLOWING): Superficial appraisal of human resource needs Marketing, PR and crisis management proceduresare poorly developed Proposal indicates very little understanding of operationalising service quality Very little appreciation of relationships or opportunities offered by alliances No appreciation of financial management measures, errors or gaps in budget. Legal compliance procedures superficial, or show poor understanding of relevant laws Lack of detail or no thought given to management of demand and capacity |
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ADAPTABILIT Y CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 10% |
Very Innovative and contemporary approach to managing sustainability. Manual shows considerable originality and inventiveness in adapting to a novel practical situation. Overall, great relevant C up-to-date content that goes beyond the obvious or predictable. |
Innovative and contemporary approach to managing sustainability. Manual shows substantial originality and inventiveness in adapting to a novel practical situation. Overall, good relevant C up-to-date content that goes beyond the obvious or predictable. |
Mostly Innovative and contemporary approach to managing sustainability. Manual shows originality and inventiveness in adapting to a novel practical situation. Overall, mostly relevant C up-to-date content that goes beyond the obvious or predictable. |
Some Innovative and contemporary approach to managing sustainability. Manual shows some originality and inventiveness in adapting to a novel practical situation. Overall, some relevant C up-to-date content |
Procedures for sustainable management poorly developed. Manual shows very little attempt at original thought and application Content is dated, limited or unclear, with irrelevant information. |
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Criteria |
High distinction 85 – 100% |
Distinction 75 – 84% |
Credit 65 – 74% |
Pass 50 – 64% |
Unsatisfactory 0-4G% |
Grade |
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ORGANISATI ON CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 15% |
Headings and titles are accurate and follow numbering conventions Structure and sequence of ideas is logical and effective. Labelling of tables and figures is consistent and follows conventions. Appendices are appropriate and complete and are referred to in the text |
Headings and titles follow numbering conventions. Structure and sequence of ideas is logical and effective. Labelling of tables and figures is consistent and follows conventions. Appendices are complete and referred to in the text |
Headings and titles mostly follow numbering conventions. Structure and sequence of ideas is effective. Labelling of tables and figures is mostly consistent and follows conventions. Appendices are referred to in the text |
Headings and titles are numbered in an acceptable way. Structure and sequence of ideas is effective. Labelling of tables and figures is acceptable. Appendices are included. |
Headings do not reflect content or do not follow numbering conventions There is no identifiable internal structure or sequence. Labelling of tables and figures contains errors or do not follow conventions Appendices are not needed, are not referred to or are missing |
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WRITING SKILLS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 15% |
The report demonstrates a very good grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are specific and accurate. It is easy to understand just what the author means. Sentences and paragraphs are well constructed, with natural flow/rhythm, and expressive, varied structure. |
The report demonstrates a good grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are precise and accurate. It is easy to understand just what the author means. Sentences and paragraphs are properly constructed, with flow/rhythm, and expressive, varied structure |
The report demonstrates a fair grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are fairly accurate. Mostly easy to understand just what the author means. Sentences and paragraphs are constructed, with natural flow/rhythm, and expressive, varied structure |
The report demonstrates an acceptable standard writing conventions (i.e. spelling, punctuation, grammar). Words are accurate with only few errors. Acceptable understanding of what the author means. Sentences and paragraphs are constructed, with acceptable flow/rhythm. |
Errors in spelling, punctuation, capitalization, and grammar are distracting and make the text difficult to read. Poor word choice and/or spelling errors that distract from the content Sentences and paragraphs are choppy, incomplete, rambling or awkward. |
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PRESENTATIO N SKILLS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 10% |
Title page is attractive and the manual is professionally presented Appropriate use of fonts and line spacing. The length is within the parametersestablished for the task |
Title page is good and the proposal is professionally presented. Good use of fonts and line spacing. The length is within the parametersestablished for the task. Pagination is correct |
Title page is appropriate and the proposal is professionally presented. Mostly suitable use of fonts and line spacing. The length is monthly within the parameters established for the task. Pagination is correct |
Title page and the proposal is acceptable. Acceptable use of fonts and line spacing. Acceptable length and pagination. |
Title page is dull and uninspiring, the presentation is not of an acceptable business standard Poor choice in font style / size and line spacing are a major distraction. The manual is too short or too long. |
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REFERENCIN G CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 10% |
APA conventions are diligently followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions are followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions mostly followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions are mostly followed when citing sources in text except in few citations. The reference list is presented alphabetically |
Sources not identified in text or are not presented using APA style The reference list is incomplete, references are poorly constructed or are not sorted alphabetically |
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Total |
/100 |
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Assessment title |
Case Study Analysis |
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Aligned subject learning outcomes |
· understand the contemporary management issues and challenges that confront tourism and hospitality operators · develop and evaluate strategies for managing the processes and performance of tourism and hospitality operations · develop an understanding of management and leadership skills and qualities that are central to tourism and hospitality operations · understand the notion of the knowledge economy and its implications for tourism and hospitality · analyse the impact of competitors, customers and environmental factors on the success of tourism and hospitality operations |
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Weighting and due date |
40% - Due in class Wednesday, Week 10, 1:00 pm |
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Individual or Group |
Individual assessment item |
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Word or time limit |
TBA |
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Requirements for successful completion of this assessment item |
Students need to achieve an overall percentage of 50% or more across all assessment tasks, therefore a student may not need to pass this assessment task to pass this subject. |
|
Generative AI use |
Generative AI tools cannot be used in this assessment task In this assessment, you must not use Generative Artificial Intelligence (GenAI) for any elements of the assessment task including the generation of any materials or content in relation to the assessment item. |
Assessment 3: Description
The aim of this assessment is to assess your understanding of material from the lecture and tutorials. It is important that you are able to apply concepts from the subject based on learning materials in real life like scenarios and situation. You will be required to complete an analysis on a given case study and answer any relevant queries. The case study would be provided by the lecturer at a later stage of the trimester.
Submission:
Assessment task and submission method will be discussed in class.
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Criteria |
High distinction 85 – 100% |
Distinction 75 – 84% |
Credit 65 – 74% |
Pass 50 – 64% |
Unsatisfactory 0- 4G% |
Grade |
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CONTENT CLO 5/CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 30% |
Explains advanced topic fundamentals in a critical and accurate manner. Demonstrates advanced systems thinking applied to the case study |
Exhibits a sound ability to amplify and organise topic content in a logical and concise manner based around critical analysis that is underpinned by unambiguous evidence. |
Demonstrates a basic ability to develop and organise topic content in a logical manner underpinned by basic analysis with outcomes that are evidence supported. |
At a minimum identifies and describes the fundamentals of the selected topic and the relationship linkages between concepts and selected topic. |
Produced work which fails to demonstrate a rigorous understanding of knowledge pertaining to the selectedtopic and integration of concepts |
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CRITICAL ANALYSIS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 30% |
A clear, concise argument that effectively addresses alternative viewpoints. Applies perceptive critical thinking skills to build the argument. Succinctly defines and applies concepts relevant to the argument. |
Well-supported argument. Applies well- developed critical thinking skills to build a cohesive argument. Thoughtfully defines and applies concepts relevant to the argument. |
Legitimate and factually correct argument. Applies developed critical thinking skills to build a coherent argument. Clearly defines and applies all concepts relevant to the argument. |
Argument stated is not based on all relevant facts, or has not been stated clearly. Basic critical thinking skills illustrate limited insight. Defines and applies concepts relevant to the argument. |
No argument stated, or argument relies on logical fallacies. Demonstratesa lack of critical thinking skills. Doesnot apply concepts relevant to the argument. |
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CONCLUSIONS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 15% |
Argument is sophisticated and original, using impeccable logic to arrive at interesting results. |
Clear, well-developed reasoning with no serious flaws; good explanations for how reasons lead to conclusions. |
The reasoning makes sense and provides good support for the conclusion, though some parts may be underdeveloped. |
Conclusion clearly stated, as well as some relevant supporting reasons; reasoning may include gaps or flaws. |
Conclusion is not present, incorrect or not explicit, not logical. Reasons are missing, irrelevant, or lacking in supportive facts |
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WRITING SKILLS CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5
Weight: 15% |
The work demonstrates a very good grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are specific and accurate. It is easy to understand just what the author means. Sentences and paragraphs are well constructed, with natural flow/rhythm, and expressive, varied structure. |
The work demonstrates a good grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are precise and accurate. It is easy to understand just what the author means. Sentences and paragraphs are properly constructed, with flow/rhythm, and expressive, varied structure |
The work demonstrates a fair grasp of standard writing conventions (i.e. spelling, punctuation, grammar). Words are fairly accurate. Mostly easy to understand just what the author means. Sentences and paragraphs are constructed, with natural flow/rhythm, and expressive, varied structure |
The work demonstrates an acceptable standard writing conventions (i.e. spelling, punctuation, grammar). Words are accurate with only few errors. Acceptable understanding of what the author means. Sentences and paragraphs are constructed, with acceptable flow/rhythm. |
Errors in spelling, punctuation, capitalization, and grammar are distracting and make the text difficult to read. Poor word choice and/or spelling errors that distract from the content Sentences and paragraphs are choppy, incomplete, rambling or awkward. |
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REFERENCING CLO 5 /CLO 1/ CLO 2/ CLO 6/ CLO 4/SLO 1/ SLO 2/ SLO 5 Weight: 15% |
APA conventions are diligently followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions are followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions mostly followed when citing sources in text. The reference list is presented alphabetically, using correct APA syntax |
APA conventions are mostly followed when citing sources in text except in few citations. The reference list is presented alphabetically |
Sources not identified in text or are not presented using APA style The reference list is incomplete, references are poorly constructed or are not sorted alphabetically |
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Total |
/100 |
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