| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | University of East London | Module Title | SG7008 Fundamentals of Project Management |
| Word Count | 2500-3000 Words |
|---|---|
| Assessment Type | Individual Report |
| Assessment Title | Case Study: Mobile Health App Development s Launch |
You are tasked with managing the development and launch of a mobile health application. The project has a 7-month timeline starting on 2nd September 24 and a budget of £100,000. Your report should apply project management techniques, including Stakeholder Analysis, Risk Management, an expanded Project Schedule with at least 30 activities (divided into phases, showing dependencies), Critical Path Analysis, Resource Allocation, and Project Environment Analysis using PESTLE and SWOT frameworks.
1. Introduction (approx. 150-200 words)
2. Stakeholder Analysis (approx. 300-400 words)
3. Risk Management (approx. 400-500 words)
4. Project Schedule (approx. 500-600 words)
1. Initiation (e.g., Project Charter, Stakeholder Identification) – 15 days
2. Planning (e.g., Requirement Gathering, Risk Planning) – 30 days
3. Design (e.g., UI/UX Design, Prototype) – 45 days
4. Development (e.g., Frontend/Backend, QA Testing) – 90 days
5. Launch (e.g., Marketing Campaign, Final Launch) – 30 days
5. Critical Path Analysis (approx. 300-400 words)
6. Resource Allocation (approx. 300-400 words)
7. Project Environment Analysis (approx. 400-500 words)
8. Conclusion and Recommendations (approx. 200-300 words)
Your reflective log is used to capture your experiences on your learning journey in creating a Podcast for Project Management. You will comment on your learning experiences – not only what you learned, but also how you did it. It might help to maintain a weekly reflection on how your team worked together. Reflect on the following:
NOTE: You should use the theories/models/concepts for this section, such as Gibbs’, Kolb’s, Belbin’s and Tuckman’s theories.
| GRADING CRITERIA | ||||
|
|
DISTINCTION | MERIT | PASS | FAIL |
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Depth of Reflection |
Demonstrates conscious and thorough understanding of the writing prompt and the subject matter. Examine the learning process, showing what learning occurred, how learning occurred, and how newly acquired knowledge or learning altered existing knowledge. |
Demonstrates thoughtful understanding of the writing prompt and the subject matter.
Learning applies to a broader context of personal and professional life. |
Demonstrates a basic understanding of the writing prompt and the subject matter. |
Demonstrates little or no understanding of the writing prompt and the subject matter. This reflection needs revision. |
|
Use of Textual Evidence |
Uses specific and convincing examples from the topics studied and makes insightful and relevant connections between the topic and/or own life experiences. |
Uses relevant examples from the topic studied and makes relevant connections between the topic and/or own life experiences. |
Uses general or vague examples from the text studied or your life to support some claims in the writing with some connections made between the topic, and/or your own life experiences. |
Uses unconvincing, poorly specified examples or does not include examples at all; not able to support claims with connections between the topic and/or own life experiences. |
|
Language use |
Uses appropriate language that is precise and engaging, with a notable sense of voice, awareness of audience and purpose, and varied sentence structure. |
Uses language that is fluent, with evident a sense of voice, awareness of audience and purpose, and the ability to vary sentence structure. |
Uses basic but appropriate language, with a basic sense of voice, some awareness of audience and purpose and some attempt to vary sentence structure. |
Uses language that is either unsuitable and/or imprecise for the audience or purpose, with little or no sense of voice, and limited awareness of how to vary sentence structure. |
|
Writing Conventions |
Use language that is fluent and original, with an evident sense of awareness of purpose, and the ability to vary sentence structure. |
Use basic but appropriate language, with a basic sense of awareness of purpose and some attempt to vary sentence structure. |
Use language that is vague or precise for the audience with little sense or limited awareness of how to vary sentence structure. |
Use language that is unsuitable for the purpose, with little or no awareness of sentence structure. |
|
Criteria |
Weighting |
|
Stakeholder Analysis |
10% |
|
Risk Management |
15% |
|
Project Schedule (activities, dependencies, resources) |
20% |
|
Critical Path Analysis |
10% |
|
Resource Allocation |
15% |
|
PESTLE and SWOT Analysis |
10% |
|
Individual Reflection |
15% |
|
Clarity, Structure, and Presentation |
5% |
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