SG7003 Business Simulation with Professional Development Assignment Brief UEL

Task

You are required to prepare a 5-year strategy review to shareholders for evaluating the business simulation activity of a listed (registered) company of your choice.

In your report you should cover:

• Vision and Strategy (e.g. vision, values, mission, HR, Culture)
• Performance review of each year’s progress including:
• Competition analysis: Porter’s Five Forces; market choice/ share; competitors; internal capabilities; industry trends/ attractiveness;
• Simulation performance results
• Performance analysis (evaluation of strategy, decisions – Marketing/ HR/ Logistics / Finance / Product development / Event response
• Future Plans and Recommendations (Key decisions for next 5 years, identify any changes to current strategy, why and how to achieve, recommendations based on your performance and analysis, potential growth, internalisation/ diversification or acquisition)
• Appendix (include full Business Plan)

Learning Outcomes

1. LO.1 explain the theory and practice of businesses (COI, CID, SID)
2. LO.2 describe a range of current problems and changes that organizations face in being successful (COI, CID, IC, SID). Thinking skills
3. LO.3 critically evaluate research and theory to support decision-making and explain progress (COI, CID, SID).
4. LO.4 analyse complex issues, make reasoned judgments with incomplete data, and communicate conclusions clearly to specialist and non-specialist audiences (COI). Subject-based practical skills
5. LO.5 students will discuss good practice for organization success (COI, CID, SID).
6. LO.6 undertake a critical audit of skills and capabilities for a professional career and identify areas required for improvement (COI, CID, EID). Skills for life and work (general skills)
7. LO.7 developing and communicating critical evaluations of organization progress (CID, EID, SID).