RES7018 Quantitative Business Research L7 Individual CW1 Assessment Brief Tri1 | BCU

RES7018 CW1 Assessment Brief: Research Report

On your chosen topic develop report on a structure given below:

1. Introduction (Approx. 200-300 words)

Overview of Quantitative Business Research: Define quantitative research in the context of business. Explain its significance in decision-making and problem-solving. Mention that the report will focus on a profile assessment, which typically refers to understanding the demographic, behavioral, or performance characteristics of a specific group or segment within the business environment.

Purpose of Profile Assessment in Quantitative Research: State the purpose of conducting a profile assessment, which could include identifying key characteristics of consumers, understanding trends, segmenting markets, etc.

Outline the Structure of the Report: Briefly introduce what each section of the report will cover.

2. Literature Review (Approx. 400-500 words)

Review Key Concepts of Quantitative Research: Explain the methods and tools used in quantitative research, such as surveys, statistical analysis, and data modeling. Discuss how analysis are applied in business contexts, using examples like customer segmentation, employee performance reviews or product market analysis.

Previous Studies on Quantitative Analysis: Provide insights from existing literature or case studies where quantitative research have been conducted in businesses. Discuss the methodologies used and the outcomes of these studies.

Theoretical Framework: Discuss relevant theories or models used in quantitative business research that could guide the quantitative research methods, such as regression analysis, cluster analysis, or factor analysis.

3. Methodology (Approx. 300-400 words)

Research Design: Outline the design of your study, explaining whether you’re conducting a primary or secondary research project. Will you be using surveys, data mining, or another approach?

Sampling Techniques: Detail the sample size, selection criteria, and demographic characteristics of the population being studied. If it's a customer profile, specify age, location, behavior, etc.

Data Collection Methods: Describe how data will be gathered, whether via surveys, interviews, public records, or other means. Discuss the types of data (e.g., numerical, categorical) and measurement techniques.

Data Analysis Methods: Discuss the statistical tools and software used for data analysis, such as SPSS, R, or Excel. Explain the type of analysis you plan to use (e.g., descriptive statistics, hypothesis testing, correlation analysis).

4. Data Analysis and Findings (Approx. 500-600 words)

Presentation of Data: Present your data using tables, graphs, or charts where appropriate. Provide clear visuals that help explain the profile you are assessing.

Analysis of Key Metrics: Provide insights based on your analysis. Discuss significant trends, patterns, or correlations observed in the data.

Interpretation of Findings: Explain the findings in a business context. What do the results suggest about the profile being assessed? How does it inform business decision-making or strategic planning?

5. Discussion (Approx. 300-400 words)

Interpretation of Results in Context: Compare your findings with those from the literature review. Do your results align with or differ from previous studies or theoretical expectations?

Implications for Business: Discuss the implications of your findings for business strategies or operations. For example, if assessing customer profiles, how can businesses tailor marketing strategies based on these profiles?

Limitations of the Study: Mention any limitations in your research process, such as sample size, response bias, or data quality.

6. Conclusion (Approx. 100-150 words)

Summarize the Key Findings: Briefly restate the most important findings of the profile assessment.

Recommendations: Offer actionable recommendations for businesses based on your analysis. For example, recommend targeting certain customer segments, improving product offerings, or implementing specific policies.

Suggestions for Future Research: Suggest areas for further study or improvements in the methodology for better insights.

7. References: 

List all the sources you’ve cited throughout your report using Harvard citation style. Ensure that you include books, journal articles, reports, or any online resources you referenced.