PSB7008CL Organisational Behaviour Coursework Brief Apr 2025 | SMU

Published: 12 May, 2025
Category Assignment Subject Management
University Singapore Management University (SMU) Module Title PSB7008CL Organisational Behaviour

Assessment Learning Outcomes

This assignment is designed to assess learning outcomes:

LO1 Critique the changing nature of work and organisations in contemporary society.

LO2 Evaluate the complex interrelationship between individuals, groups, and leaders/managers in organisations.

LO3 Critically analyse the impact of evolving external environments and key internal variables upon performance and well-being in organisations.

LO4 Systematically apply various theories and concepts to the analysis of organisational case studies, current issues in the world of work, and personal workplace experiences.

LO5 Critically discuss the latest developments in Organisational Behaviour (OB) and foresee the future of work

Assignment Details

For this coursework, students are required to select one company from the list below and conduct a critical analysis of the organisational behaviour (OB) practices within the selected company.

The case study will involve a comprehensive examination of the company’s approach to individual behaviour, group dynamics, leadership, organisational structure, and change initiatives. The report will be divided into three main topics addressing individual, group, and organisational behaviour.

Selected Companies (Choose one):

  • DBS
  • International Continental Group (IHG)
  • Lego
  • Netflix
  • Pfizer

Write a report to be presented to the board of directors responsible for the company’s organisational strategy, discussing topics that address today’s Organisational Behaviour concerns and challenges. Your report should be based upon your research and supported experience containing the following key themes:

Individual Behaviour

  • Discuss the effect and impact of how individuals/employees are treated in the organisation with a focus on employee well-being, equality, diversity and inclusivity, motivation, and engagement.
  • Critically apply respective key organizational behaviour theories to frame your analysis of how the selected company manages employee wellbeing, motivation, diversity, and inclusion. Consider initiatives like gender parity, racial diversity, inclusivity in leadership, and any programmes that focus on underrepresented groups.
  • Investigate how the company aligns employee goals with organisational objectives.

Group Dynamics

  • Discuss the effect and impact of leadership practice, culture, and power dynamics in work groups and teams, with attention to gender issues, leadership styles, power, politics, ethics, and corporate social responsibility (CSR).

  • Investigate the company’s leadership styles and how these influence team dynamics and group performance.

  • Explore gender issues in leadership, focusing on whether the company has achieved gender diversity in top management roles.

  • Examine the company’s approach to ethics and corporate social responsibility. Highlight any initiatives focused on sustainability, social impact, or responsible governance.

Organisational Structure and Change

  • Discuss the effect and impact of how organisational design and recent change initiatives influence individual and group behaviour.

  • Identify and evaluate a recent change initiative in the company. This could involve structural changes, technological changes, or other developmental shifts within the organisation.

  • Discuss the impact of these changes on individual and group behaviour. How the organisation manage resistance to change and what were the outcomes of the change initiative.

  • Critically analyse how the company’s organisational design has evolved to meet the changing demands of the external environment (e.g., technological advancements, globalisation, market dynamics).

Report Format:

  • Word count: 4000 with variation of + or – 10% allowed. Word count exclude references, appendix and cover page
    Should include an executive summary (maximum of one page) and appendices (not more than 4 pages)
  • Appendices must only be used to reinforce your arguments.
  • Word Processed: Font – Arial or Times New Roman, Font size – 12, Line spacing – 1.5
  • Cover page stating student number, module name & code, title of assessment, submission date and word count (excluding executive summary, references, appendices, charts and diagrams)
  • All pages should be numbered

Rubric

Criterion Marks
1. Executive Summary
Clear summarized explanation to key themes and outcomes of report.
5
2. Introduction and Background
Clear introduction to the company selected.
5
3. Individual employee factor analysis and impact evaluation
Demonstrate critical awareness of employee management factors such as well-being, motivation, diversity and inclusion. Evaluate impact of initiatives such as gender parity, racial diversity, leadership inclusivity.
20
4. Work group and teams factor analysis and impact evaluation
Demonstrate critical awareness of team dynamics and group performances factors such as leadership practices, power, politics and corporate social responsibility. Evaluate impact of initiatives such as management gender diversity, sustainability and social governance.
20
5. Organisational design and change
Demonstrate critical awareness of recent change initiatives in the company, and how they evolved to meet changing external demands. Evaluate impact of change initiatives on individual and group behaviour.
20
6. Research
Quality and depth of research, including the use of credible academic sources and industry reports.
10
7. Application of Theory
Demonstrates ability to apply relevant OB theories and frameworks to real-world organisational issues.
5
8. Originality and Insight
Demonstrates original thinking and insight into the company’s OB practices and future trends
5
9. Structure and Clarity
Clear organisation, logical structure, and coherent flow of ideas throughout the report.
5
10. Presentation and Referencing
Professional presentation of the report with accurate referencing and citation of sources.
5

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