PHE7035 Public Health Emergency Preparedness and Response Assessment Information 2025-26

Assessment(s)

Category

Type

Submission Deadline

Scope

1

Coursework

Poster presentation

21st July 2025 by 3 pm

2

Coursework

Essay

20th August 2025

1500 words

Learning outcome 4

Analyse and implement effective public health emergency response operations in order to develop and execute strategic and communication plans that effectively engage and inform the public during emergencies.  

Learning outcome 1

Identify and evaluate the complex nature of diverse public health challenges, and the value of a multi-disciplinary public health response 

Learning outcome 2

Demonstrate a critical understanding of differing perspectives and frameworks in public health and apply them to a variety of local, national and international health settings.  

Learning outcome 3

Critically analyse the ethical and legal dimensions of public health emergencies and evaluate post emergency recovery strategies for building resilient communities. 

Context of the emergency

You should clearly identify a specific public health emergency scenario. You will need to justify your choice, and give a brief geographical and contextual background.

Response operations analysis

You should provide a detailed breakdown of the emergency response operational framework, analyse the key operational challenges, identify critical response mechanisms, and highlight resource allocation and management strategies.

Your strategic communication plan

You should detail a comprehensive communication strategy design, clearly stating the target audience, the channel of communication chosen, and your method of engagement.

Your strategy should include a risk communication strategy, public trust building strategy, and your method of managing public perception and behaviour.

Critical evaluation

Your critical evaluation should include evidence-based recommendations and potentials for improvement and innovations

Conditions of Progression

In order to achieve a pass mark for the module an overall grade of 50% must be achieved and all learning outcomes evidenced. In addition to a first attempt, there will be a second (final) attempt (all dates as above).

Late or Non-Submission/ Attendance

Assessments must be submitted in the format specified in the assessment task, by the deadline and to the submission point published on Moodle. Failure to submit by the published deadline will result in penalties which are set out in Section 6 of the Academic Regulations, available at:

late-submission-of-assessment-policy-version-10-approved-june-2022-133082470192470694.pdf (windows.net)

Please be aware that the penalties are different for re-submissions.

Word Count

The word count for this module assessment is shown under the assessment task. A +10% margin of tolerance is applied, beyond which nothing further will be marked. Marks cannot be awarded for any learning outcomes addressed outside the word count.

The word count refers to everything in the main body of the text (including headings, tables, citations, quotes, lists etc.). Everything before (i.e. abstract, acknowledgements, contents, executive summaries etc.) and after the main text (i.e. references, appendices) is not included in the word count limit.

For in-person assessments time limits will be applied.

Academic Integrity Guidance

Academic integrity is the attitude of approaching your academic work honestly, by completing your own original work, attributing, and acknowledging your sources when necessary. Understanding good academic practice in written and oral work is a key element of academic integrity. It is a positive aspect of joining an academic community, showing familiarity with, and acknowledging sources of evidence. The skills you require at higher education may differ from those learned elsewhere such as school or college.  

You will be required to follow specific academic conventions which include acknowledging the work of others through appropriate referencing and citation as explicitly as possible. If you include ideas or quotations which have not been appropriately acknowledged, this may be seen as plagiarism which is a form of academic misconduct. If you require support around referencing, please contact the Faculty’s Academic Development Department or the University wide Centre for Academic Success.

It is important to recognise that seeking out learning around academic integrity will help reduce the risk of misconduct in your work. Skills such as paraphrasing, referencing and citation are integral to acting with integrity and you can develop and advance these key academic skills through the Faculty’s Academic Development Department.

Academic Misconduct

Academic misconduct is conduct which has or may have the effect of providing you with an unfair advantage by relying on dishonest means to gain advantage and which therefore compromises your academic integrity.

The procedure sets out the process we will follow, and the penalties we may apply, in cases where we believe you may have compromised your academic integrity by committing academic misconduct.  The Academic Misconduct Procedure and information about academic support is available at:

https://icity.bcu.ac.uk/Student-Affairs/Appeals-and-Resolutions/Academic-Misconduct-Procedure

 The procedure and supporting information also covers use of A.I.  You should make sure read the policies carefully as academic misconduct will result in loss of marks.  You may be asked to attend a viva if you are referred for suspected academic misconduct where you will be asked to talk through your search strategy for the assignment and demonstrate understanding of your sources.

Turnitin

To obtain a Turnitin scan before submitting your work to your department please visit the University's ‘Turnitin at BCU’ Moodle site. Work that is submitted and scanned through this service is not stored on the main Turnitin system and this is NOT your submitted work.  

Extenuating Circumstances

For further details on the Extenuating Circumstances Procedure please see the iCity page below:

https://icity.bcu.ac.uk/student-affairs/appeals-and-resolutions/extenuating-circumstances-procedure 

Where to get help

The University has a designated student support service known as the Centre for Academic Success. Here you will find support for a range of academic skills. Likewise, you can arrange a consultation with a member of staff from the Academic Development Department based at City South Campus. You also should also review the wide range of support and help from the library.