OTHM Level 5 (D/650/1140) Health Education and Promoting Wellbeing Assignment Brief : Approaches, Behaviour Change & Campaign Strategies

Published: 29 Jul, 2025
Category Assignment Subject Nursing
University Module Title OTHM Level 5 (D/650/1140) Health Education and Promoting Wellbeing
Word Count 1500 Words

Unit Aims

This unit will develop learners' understanding of approaches to health education and the methods that are used to identify health inequalities. Theoretical models using health education to bring about behaviour change will be examined, and learners will be able to design a health education campaign.

Learning Outcomes and Assessment Criteria

Learning Outcome – The learner will: Assessment Criterion – The learner can: Indicative Content
1. Understand approaches to health education. 1.1 Evaluate the concept of health and ill health.
1.2 Compare and contrast models of health.
1.3 Analyse factors affecting health and well-being.
1.4 Analyse the connection between diet, exercise and health.
1.5 Evaluate the role of media in influencing attitudes to health.
1.6 Explain the terms:
health education
health protection
disease prevention.
1.7 Explain approaches to health promotion.
  Concept of health and ill health: World Health Organisation (WHO) definition

 

Medical and social models of health

Definition: World Health Organisation; alternative definitions; criticisms

Factors: lifestyle, exercise, substance abuse, drinking, health practices social class; age; culture, gender, sexuality, financial stability; employment status, housing, pollution, workplace health, physical factors

Role of the media: positive/negative influence, impact on self

Definition of key terms: health education, health protection, disease prevention.

Approaches: e.g.: medical model; behaviourist; educationalist; empowerment; fear

2. Understand models of behaviour change. 2.1 Explain two models of behaviour change that have been used in recent national health education campaigns.
2.2 Evaluate the effectiveness of different models of behaviour change in relation to health and well-being.
  Models of behaviour change:

 

Models: health belief model, theory of reasoned action, theory of planned behaviour, stages of change model, social learning theory

Social and economic context: eg financial, social class, peer pressure

3. Be able to carry out a health education campaign. 3.1 Define the rationale of a health education campaign.
3.2 Carry out a health education campaign, relating it to models of behaviour change.
3.3 Evaluate the effectiveness and impact of the health education campaign.
3.4 Explain ethical issues involved in the health education campaign.
  Purpose – promotion of healthy ideas and concepts to motivate people to change behaviour and adopt healthy lifestyle choices, designed to be proactive in tackling health-related challenges and issues

 

Aims of health-promotion activities, e.g. raise health awareness, encourage safety and reduce accidents, reduce number of people smoking, encourage healthy eating habits, reduce alcohol intake, identification of target audience; liaison with partnerships/others where necessary, planning schedule, action plan, design of material; involvement of others,

Different types of health promotion and health-promotion activities: health-promotion campaigns – local or national initiatives targeted at large audiences with the aim of raising awareness of health-related issues, use of different forms of media

Gain access: permissions etc, pre-set criteria including feedback mechanisms, cost, resources, and timescales.

Research using different sources, e.g. websites, books, newspapers/magazines, leaflets, journals, TV programmes, Department of Health and Social Care, health professionals and service users, gathering data to understand the health topic, e.g. statistics (national, local), case studies

Health-promotion materials, e.g. posters, leaflets, games, presentations, wall displays
Target groups, e.g. children, adolescents, employees, sports or social clubs, type of service user
Health-promotion materials appropriate to target group, e.g. language, images, activity, position of display, timing, ethics, form of media, how materials could be adapted for different target groups
Evaluation and reflection of personal practice, skills used, quality measures, benefits to the individual, aims and objectives, outcome measures/pre-set criteria, strengths and weaknesses, aspects to improve
Ethical issues: to consider, eg rights of individuals, rights of others, confidentiality

Indicative Reading List

Copeman J et al (2020). Practical Health Promotion (3rd ed). Polity; London
Gottwald, G., 2013. A Guide to Practical Health Promotion. McGraw-Hill
Naidoo, J. and Wills, J. 2016. Foundations for Health Promotion, 4e (Public Health and Health Promotion). Elsevier

Unit Title: Health Education and Promoting Wellbeing

Task 1 of 2

Unit Learning Outcomes

  • LO 1 Understand approaches to health education.
  • LO 2 Understand models of behaviour change.

Task Assessment Criteria to be covered

1.1; 1.2; 1.3; 1.4; 1.5; 1.6; 1.7; 2.1; 2.2

Assignment Brief and Guidance

Write a report on approaches to health education and the methods that are used to identify health inequalities.

Your report should:

Evaluate the concept of health and ill health.
Compare and contrast models of health.
Analyse factors affecting health and well-being.
Analyse the connection between diet, exercise and health.
Evaluate the role of media in influencing attitudes to health.
Explain the terms:

  • health education
  • health protection
  • disease prevention.

Explain approaches to health promotion.
Explain two models of behaviour change that have been used in recent national health education campaigns.
Evaluate the effectiveness of different models of behaviour change concerning health and well-being.

Delivery and Submission

The submission is in the form of a report written in Word format.
The recommended word limit is 1500 words excluding diagrams, references, and appendices.

Referencing

You are expected to use relevant academic and reliable sources and reference these in your work. References should be added to the text and placed at the end in a references list, using the Harvard Referencing style.

Unit Title: Health Education and Promoting Wellbeing

Task 2 of 2

Unit Learning Outcomes

LO 3: Be able to carry out a health education campaign.

Task Assessment Criteria to be covered

3.1; 3.2; 3.3; 3.4

Assignment Brief and Guidance

You are required to select a health education topic of interest to you and prepare a health education campaign around this topic.

You should:

  • Define the rationale of your health education campaign.
  • Plan, design and implement a small-scale health education campaign, relating it to models of behaviour change
  • Use a target audience, such as your tutor or peers, to carry out the health education campaign.
  • Evaluate the effectiveness and impact of the health education campaign.
  • Explain ethical issues involved in the health education campaign

You can access the Public Health England website or other alternative media sources for information on existing health education campaign resource material.

Delivery and Submission

The delivery and submission are in the form of a report written in Word format.
The recommended word limit is 1500 words excluding diagrams, references, and appendices.

Referencing

You are expected to use relevant academic and reliable sources, and clearly reference these in your work. References should be added to the text and placed at the end in a references list, using the Harvard Referencing style.

Health Education and Promoting Wellbeing Unit Document

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