MS70121E Competitive Strategy & Innovation Summative Assessment E2: Group Report

Published: 23 Dec, 2025

Category	Assignment	Subject	Management
University	University of West London	Module Title	MS70121E Competitive Strategy & Innovation

Word Count	2000
Assessment Type	Summative Assessment E2
Assessment Title	Group Report
Academic Year	2026

MS70121E Summative Assessment E2

Assessment title	Group Report
Submission date and time	Friday 16 January 2026, Midnight
Word Count (or equivalent)	2000
Where to submit	S60%ubmitted via Turnitin
Feedback date	Feedback on Blackboard by 15 working days after submission
Assessment Weighting

Main objectives of the Assessment

This element of portfolio is an executive innovation strategy report highlighting your findings and recommendations on the element 1 task above. This is a practice-based group project, where you will be part of the same group as E1.

Your report should include recommendations for the chosen company to nurture consistent innovation to create a sustainable competitive advantage. Your report should also incorporate ESG considerations, making recommendations for how the chosen company can leverage ESG to sustain long-term growth and innovation.

Marking Scheme – E2

Knowledge and Understanding	30	21 – 30	11– 20	0 - 10
Demonstrates a clear understanding of a range of topics. Is able to answer questions confidently		Demonstrates a detailed knowledge and understanding the issues and is able to confidently answer questions relating to these	Demonstrates a good level of knowledge and understanding the issues and is able to answer most questions relating to these.	Shows a limited knowledge and understanding the issues. Struggles to answer questions relating to these.
Recommendations	30	21 – 30	11– 20	0 - 10
Realistic and sensible recommendations are made stemming logically from the analysis. Recommendations are fully viable, compelling and persuasive.		There is an excellent logic to the way in which recommendations stem from the analysis. Recommendations are fully viable, compelling and persuasive.	There is a sound logic to the way in which recommendations stem from the analysis. Recommendations are viable, compelling and persuasive.	There is some logic to the way in which recommendations stem from the analysis. Recommendations may not be fully viable and are not very persuasive.
Synthesis and Creativity	20	15 – 20	9 – 14	0 - 8

Information is presented in a clear and concise manner. Complex issues and ideas are presented clearly and in a visually appealing manner.		An extremely well presented piece of work which clearly shows the links between the various concepts and ideas. There is a clear appreciation of the complexity of issues and these are presented in a clear manner.	Well-presented piece of work which shows the links between the various concepts and ideas. There is an appreciation of the complexity of issues and these are presented	Acceptable standard of presentation. The links between different concepts and ideas are shown. There is some appreciation of the complexity of issues.
Organisation and Coherence	10	7 – 10	4 – 6	0 - 3
The ideas are clearly structured and presented Clear grammar and accurate spelling and referencing		A very clear structure and logical organisation. Good spelling and grammar	Some attention paid to the structure and organisation. Meaning clear. Spelling and/or grammar needs some improvement	Poor organisation and structure. Vague, over simplistic, or not focused. Poor spelling and grammar
ESG Considerations	10	7 – 10	4 – 6	0 - 3
Effectiveness in integrating ESG considerations into the strategic recommendations, including analysis of potential impacts on the company’s long-term sustainability and competitive position		Thorough integration of ESG factors into the strategic analysis, with clear and compelling recommendations that enhance both sustainability and competitive advantage. Strong evidence of understanding the impact of ESG on long-term business success.	ESG factors are integrated into the strategic analysis with relevant recommendations, showing a good understanding of the role of ESG in business strategy. Some minor gaps in analysis or recommendations.	Limited or superficial integration of ESG factors, with recommendations that are either generic or lack depth. The impact of ESG on strategy is not clearly articulated.

Learning Outcomes:

No.	Learning Outcome	Marking Criteria
2	Critical understanding of the application of strategic management and business modelling in an environment driven by innovation and technical disruption	E2
3	Evaluate strategic options and associated risks in a range of different context.	E2
4	Create or shape organisational vision to foster creativity and innovation, while recognising practical challenges to effective implementation	E2
5	Generate, evaluate, and apply new ideas and concepts in business strategy and innovation management.	E2

Employability Skills

This assessment covers the following employability skills, which you could demonstrate on your CV and at job interviews if you successfully pass the assessment:

Written Communication
Problem solving
Critical thinking
Can work under pressure and to deadline
Planning and organisation skills
Ability to learn and adapt
Enterprising
Industry/commercial aware
Digitally literate
Creativity/lateral thinking
Time management
Project management
Intellectual curiosity
Flexibility
Perseverance
Confidence
Global/cultural awareness

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