MKT202 Marketing Management Tutor-Marked Assignment 2025 | SUSS

MKT202 TUTOR-MARKED ASSIGNMENT (TMA)

This assignment is worth 8% of the final mark for MKT202 Marketing Management.

The cut-off date for this assignment is 27 October 2025, 2355hrs. 

Question 1

Apply marketing communication strategies and write a one-page introduction of the company you have chosen for your GBA.  (100 marks)

Instructions:

• Refer to this article or other references you can find.
• Start by collecting fundamental details about the company, which should have been done for your GBA.
• Identify and list the most critical elements you want to include in the introduction. Apply the storytelling strategy.
• This one-pager can be used as a stand-alone document, an e-newsletter, or a printed flyer.
• The letter can target different stakeholders, such as customers, internal team members, or partners, such as suppliers. You can specify this in the header or at the start of your document.
• Incorporate design elements using tools like Canva or similar platforms to enhance the visual appeal of your introduction.

Word Limit:

This assignment is strictly limited to one page in MS Word or an equivalent size, including photos (if applicable). Use font size 12, single line spacing, and standard margins (2.54 cm for all sides; see image below). 

We will not mark anything over the page limit.