MGT4020/4897 Global Operations Management Assessment Description 2024-25 | MU

Published: 27 Jun, 2025
Category Assignment Subject Management
University Middlesex University London Module Title MGT4020/4897 Global Operations Management
Word Count 2500 words (+ 10% max)
Assessment Type Individual Coursework
Deadline 18 July 2025

Overview

This coursework task requires students to submit a project-based report on operations management for a chosen company. Students will conduct a secondary data research-driven analysis (only secondary data to be used) of the selected company’s current operations management strategy, identify areas for improvement, recommend actionable strategies, and propose a detailed implementation plan for the suggested improvements.

Coursework Word Limit: 2500 words (+ 10% max) excl. Appendices and References

Description of Task

Choose a global company you are familiar with and conduct a structured analysis of its operations, identify problems and gaps, and formulate an operations strategy that can assist in significantly improving the current state of operations.

a. Current Situation Analysis (20% weightage)

Provide a clear overview of the chosen company’s operations. Identify the nature and scope of its global operations using appropriate frameworks

b. Identification of Main Issues and Problems (15% weightage)

Critically evaluate key issues affecting the company’s operational performance. Highlight gaps, inefficiencies, risks, or improvement areas across design, planning, and control aspects.
Prioritise these issues based on their operational impact and strategic relevance. You may consider:

  • Process bottlenecks, capacity imbalances, high inventory, stockouts, etc.
  • Flexibility and responsiveness challenges
  • Quality or delivery reliability issues
  • Sourcing or sustainability concerns

c. Recommended Operations Strategy and Justification (25% weightage)

Formulate a coherent operations strategy that directly addresses the identified issues. Ensure the strategy aligns with the company’s business goals (e.g., cost leadership, differentiation, customer intimacy). Justify your recommendations using frameworks like the performance objectives model (cost, quality, speed, dependability, flexibility). Recommendations can be related to:

  • Lean/agile strategies
  • Digitalisation or automation
  • Facility redesign, inventory models, capacity adjustments
  • Supply chain restructuring or outsourcing

d. Implementation Plan (20% weightage)

Translate the recommended strategy into a feasible action plan. Detail the required resources, key implementation phases, estimated costs, and expected benefits. Use secondary data or assumptions from comparable industry cases. Ensure the plan is structured and justified. You should include:

1) Resource Requirements: People, technology, facilities, investments.
2) Task Breakdown: Main steps, timelines, and dependencies.
3) Cost-Benefit Analysis: Estimated costs vs expected gains over time.
4) 3-Year Estimate Table: Year-wise costs and improvements (quantified).

e. Measuring Improvement (10%)

Propose a framework for tracking and quantifying improvements over a 3-year horizon. Focus on relevant performance objectives (e.g., reduced lead time, higher inventory turnover, improved delivery performance). Present estimates with justification.
Please Include:

  • Year-wise KPI improvement table
  • Rationale for chosen metrics and estimates

f. Structure and Referencing (10%)

Present your report in a professional and logical format. Use appropriate visuals (figures, tables, timelines). Cite all sources using the Harvard referencing style. Marks will be awarded for coherence, flow, formatting, and citation quality.

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Structure of the Report (Suggested)

The following structure is recommended for your report. Approximate word counts are included as guidance only.

Section

Sub-sections / Elements

Approx. Word Count

1. Executive Summary

Key findings and recommendations

150

2. Introduction

Purpose, scope, and company background

200

3. Current Operations Analysis

Use of OM frameworks; data-supported analysis

500

4. Identification of Key Issues

Prioritised gaps and problems

300

5. Recommended Strategy

Proposals aligned with business goals and OM principles

500

6. Implementation Plan

Resources, timeline, cost-benefit, estimation table

500

7. Measuring Improvement

KPIs, projected impact, metrics rationale

250

8. Conclusion

Summary of impact and final reflections

100

9. References & Appendix

Harvard style; include figures/tables

Not counted

Marking Rubric

Marking Criteria

Distinction (70-100%)

Merit (60-69%)

Pass (40-59%)

Current Situation Analysis

(20%)

Comprehensive and insightful summary of the company’s operations, effectively using multiple relevant operations management frameworks. Demonstrates deep understanding of global operations with clear, well-supported analysis.

Clear summary of the company’s global operations with appropriate use of at least one operations management framework. Analysis is logical but may lack depth or miss minor aspects of global operations.

Basic summary of the company’s operations with limited or simplistic use of operations management frameworks.

Analysis is superficial, with some inaccuracies or incomplete

coverage of global operations.

Identification of Main Issues and Problems (15%)

Identifies and prioritizes key operations issues with exceptional clarity, supported by robust analysis. Relevance and importance of issues are thoroughly justified, with clear links to operations design, planning, and control.

Identifies relevant operations issues with clear prioritization and adequate analysis. Justification of issues’ relevance is present but may lack depth or minor details. Links to

operations design, planning, and control are mostly clear.

Identifies some operations issues with basic prioritization. Analysis is limited, with weak justification of relevance or importance. Links to operations design, planning, and control are vague or incomplete.

Recommended Operations Strategy and Justification (25%)

Proposes a coherent, innovative operations strategy that directly addresses identified issues. Strategy is strongly aligned with the company’s business goals, with clear, well- supported explanations of impact on operations performance objectives (e.g., cost, quality, speed, delivery).

Proposes a logical operations strategy that addresses most identified issues. Alignment with business goals is clear but may lack depth. Justifies impact on performance objectives, but

explanations may be less comprehensive or rely on limited data.

Proposes a basic operations strategy that partially addresses issues. Alignment with business strategy is weak or unclear.

Impact on performance objectives mentioned but lacks detail, clarity, or adequate data support.

Implementation (20%)

Detailed and practical implementation plan covering all four areas (resources, tasks/timelines, cost-benefit analysis, and 3- year cost/improvement estimates). Resource requirements are specific, task and timelines are realistic, cost-benefit analysis is robust, and 3-year estimations are well-justified with

clear methodology & industry assumptions

Clear implementation plan addressing all four areas with minor gaps.

Resource, tasks, and timelines are outlined but may lack precision. Cost- benefit analysis is adequate, and 3- year estimates are supported by data

or assumptions, though justification may less thorough.

Basic implementation plan addressing some areas, but with noticeable gaps. Resources, tasks, or timelines are vague and incomplete. Cost-benefit analysis is weak, and 3-year estimates lack clear methodology or relay on

poor justified assumptions.

Measuring Improvement (10%)

Proposes a clear, quantifiable framework for tracking improvements in performance objectives over 3 years, supported by a detailed KPI improvement table. Metrics are highly relevant, with realistic estimates and

strong justification based on data or industry benchmarks.

Proposes a framework for tracking improvements with a KPI table covering 3 years. Metrics are relevant, with mostly realistic estimates and adequate justification,

but may have minor inconsistencies or rely on less robust data.

Proposes a basic framework with a partial KPI table. Metrics are vague or only cover some years, with weak justification or minimal secondary data support.

Estimates are unclear or poorly aligned with strategy.

Structure and References (10%)

Report is professionally structured with clear sections, seamless flow, and effective use of visuals (e.g., tables, figures, timelines).

References are extensive, high-quality (e.g., academic journals, industry reports), and correctly cited using Harvard style.

Presentation is polished and coherent.

Report is well-structured with clear sections and good flow, though minor formatting or flow issues may exist. References are relevant, mostly high- quality, and cited using Harvard style

with minor errors. Visuals are used but may be less effective.

Report has a basic structure but may lack clarity, flow, or effective visuals. References are limited, of variable quality, or have noticeable Harvard citation errors.

Presentation is functional but lacks polish.

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