MBB7007M Global Business Strategy Level 7 Essay Assignment Brief | YSJU

Assignment Description

Individual essay - identify a public organisation of your choice from the private, government or third sectors that has not performed as successfully as they had planned over the past 3 years.

• The activity is to produce a reflective commentary on practice. The essay word count is 3500 words.
• This assessment will allow you to demonstrate your new knowledge and skills.
• The pass mark is 50%.
• Key dates for submission and completion have already been announced.

This is an Individual Essay. Detailed advice on the structure and content of the Essay is on Moodle for your reference and discussion during the weekly Seminars. An analytical, critical, formal Business English writing style that uses evidence to support or challenge your recommendations is required. Advice on how to undertake and write up your critical reflection during the weekly seminar and notes are available on Moodle.

Submit only one Appendix of the extensive Library references you have read that reflect the study allocated to this learning and assessment. The Appendix is not included in the word count. You must use the Harvard referencing style for the sources of the information used.

If you require support with your study skills, please visit York St John University Library

The Individual Essay should be created using Microsoft Word. You have access to Microsoft software for free through your university account.

A suggested guide for the Essay is available on Moodle. Font should be either Times New Roman or Arial, font size of 12. Spacing 1.5 and normal margins.

The report word count is 3,500 words (+/-10%, e.g. word count can be between 3,150 and 3,850 words).

The Individual Essay should contain all the relevant information (see assignment guide on Moodle) but also be visually appealing, including the use of digital media, graphs, tables, and figures as appropriate. You will be assessed on the originality of your report, application of theory and knowledge, as well as your use of research and referencing throughout.

MBB7007M Learning Outcomes

You must successfully achieve the following Learning Outcomes to pass this assessment:

• LO1. Explain the principles of strategic management and how strategists apply them to organisations
• LO2. Demonstrate critical knowledge and understanding of strategy development in contemporary management contexts
• LO3. Apply a range of strategic management tools and models to business and management
• LO4. Deploy critical evaluation techniques in organisational strategy contexts
• LO5. Apply strategic concepts to analyse the environment of organisations
• LO6. Critically evaluate strategic options with a detailed defence of recommendations

How is this assessment marked?

Your work will be marked according to the assessment instructions provided within this document and the selected Learning Outcomes’ (LOs) (see above).

Furthermore, this assessment is marked using the assessment marking criteria or a similar rubric that aligns with the University’s Generic Assessment Descriptors (see below).1 This is to ensure all assessment decisions are comparable regardless of the discipline or mode of assessment.

Please note that you must meet the required baseline standards (50 – 59%) which will include the LOs and minimum expectations of the assessment. Further still, you must ensure you meet the requirements of each grade boundary to progress to the next, i.e., you should demonstrate your learning through the standards of the Pass, Merit and Distinction to reach a Distinction (70 – 84%). These standards are designed to scaffold and build your learning to achieve your fullest potential in each criterion being assessed.